Consumer Benefits Ladder (PowerPoint PPTX)

DESCRIPTION

This product (Consumer Benefits Ladder) is a 23-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Marketing, today, is about developing great ideas and creating customer experiences that consumers discuss further in their circle. Top brands have been developed by communicating consistent positive messages to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name. Leading brands, today, strive to win a place in the minds of their consumers.

Prioritizing the main benefits of a product that an organization should concentrate on is a critical decision to build a brand. This presentation provides a detailed overview of the Consumer Benefits Ladder (CBL) Framework that informs the leaders on how to position their customer benefits in their Marketing campaign.

The CBL Framework categorizes consumer benefits into 4 broad types—symbolized by the rungs of a ladder:

1. Product Availability
2. Product Features
3. Functional Benefits
4. Emotional Benefits

The slide deck also includes some slide templates for you to use in your own business presentations.

The Consumer Benefits Ladder (CBL) Framework is an essential tool for brand managers aiming to refine their marketing strategies. This framework not only identifies the key benefits of a product, but also helps in categorizing these benefits into distinct steps. By understanding and leveraging these steps, organizations can effectively communicate their product's value to the target audience, ensuring a stronger brand presence in the market.

The presentation also delves into the practical application of the CBL Framework, providing real-world examples and case studies. This makes it easier for executives to visualize the impact of the framework on their own brands. The included slide templates offer a ready-to-use resource, streamlining the process of integrating the CBL Framework into your business presentations. This PPT is a comprehensive guide for those looking to enhance their brand's market position through strategic benefit communication.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Experience, Customer Strategy, Brand Strategy PowerPoint Slides: Consumer Benefits Ladder PowerPoint (PPTX) Presentation, LearnPPT Consulting