Change Management Iceberg (PowerPoint PPT)

DESCRIPTION

Developed by Wilfried Krüger, the Change Management Iceberg of is a visualization of what is arguably the essence of change in organizations: dealing with barriers to change.

At the top of the iceberg (above the surface), we have (1) Issue Management. Issue Management of consists Cost, Quality, and Time, factors which account for a minority of all changes issues, but are the only factors many change managers consider.

Below the surface, there are two more dimensions of Change and implementation Management:
(2) Management of Perceptions and Beliefs, and
(3) Power and Politics Management.

Krüger says the general management has a permanent task and challenge to deal with change. Superficial Issue Management can only achieve results at a level consistent with the acceptance that is below the surface.

The Change Management Iceberg model provides a comprehensive framework for understanding the multifaceted nature of organizational change. It emphasizes that effective change management requires addressing not only the visible issues of cost, quality, and time, but also the underlying perceptions, beliefs, and political dynamics within an organization. This model is essential for leaders aiming to drive sustainable change by acknowledging and managing these deeper, often overlooked factors.

The detailed breakdown of the iceberg model highlights the critical role of stakeholders, categorizing them into promoters, potential promoters, hidden opponents, and opponents. Each category's influence on change initiatives is examined, providing actionable insights for managing their attitudes and behaviors. This nuanced approach ensures that change leaders can strategically engage with different stakeholder groups to mitigate resistance and foster support.

This presentation is a valuable resource for executives seeking to enhance their change management strategies. It offers a clear, visual representation of the complexities involved in change processes and equips leaders with the tools to navigate these challenges effectively. By leveraging this model, organizations can achieve more profound and lasting transformation, ensuring that change initiatives are not only implemented, but also embraced across all levels.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Change Management, Change Management Iceberg, Wilfred Kruger PowerPoint Slides: Change Management Iceberg PowerPoint (PPT) Presentation, PPT Lab

Or, you can subscribe to the Change Management Stream, our curated collection of Change Management frameworks.