Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to any effective business process or change.

This tool is used analyze your organization's current state, propose an improved future state, and identify gaps that need to be resolved. This tool provides tabs & examples for: Strategic Planning, Business Data, Customer Relationship Management, Demand Generation, Sales, Marketing Performance Measurement, Market Research, Organizational Development, Human Resources.

What are Common Sales & Marketing Gaps?
•  Strategic Planning & Governance - do you have a prioritization process?
•  Business Data & Information Assets - do you have access to metrics?
•  Customer Relationship Management - is your CRM system limited?
•  Demand Generation - do you conduct lead scoring or lead nurturing?
•  Sales - are you conducting key account strategic planning currently?
•  Performance Measurement - how well does your company measure?
•  Market Intelligence & Research - do you know your market share?
•  Organizational Development - are your training programs up-to-date?
•  Human Resources - are you conducting skills assessments?

Key benefits of this tool:
•  Provides a structured analysis framework
•  Documents target items, current/goal state, timeline & action items
•  Common analysis framework taught in MBA strategy classes
•  Gives you examples of target items to address
•  Great team-building exercise

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: GAP Analysis Tool Excel document

Top Flevy Author [?]

GAP Analysis Tool

Sold by Demand Metric (this author has 26 documents)


Add to Cart

This business document is categorized under the function(s):

It applies to All Industries

File Type: Excel (xls)

File Size: 142 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 29, 2013

Ask the Author a Question

Must be logged in Click here to log in



Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.


1150-slide PowerPoint deck
112-slide PowerPoint deck
Author: PPT Lab
Excel workbook


630-slide PowerPoint deck
878-slide PowerPoint deck
Author: SlideKraft
446-slide PowerPoint deck
Excel workbook
726-slide PowerPoint deck
184-slide PowerPoint deck



Become your organization's resident expert on...

Digital Transformation
Strategy Development
Post-merger Integration (PMI)
Organizational Design (OD)
Performance Management
Business Transformation
Organizational Culture (OC)
Customer-centric Design (CCD)
Interested in something else? Browse our 500+ Business Toolkits of best practices, each focused on a specific management topic.