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DOCUMENT DESCRIPTION

Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to any effective business process or change.

This tool is used analyze your organization's current state, propose an improved future state, and identify gaps that need to be resolved. This tool provides tabs & examples for: Strategic Planning, Business Data, Customer Relationship Management, Demand Generation, Sales, Marketing Performance Measurement, Market Research, Organizational Development, Human Resources.

What are Common Sales & Marketing Gaps?
• Strategic Planning & Governance - do you have a prioritization process?
• Business Data & Information Assets - do you have access to metrics?
• Customer Relationship Management - is your CRM system limited?
• Demand Generation - do you conduct lead scoring or lead nurturing?
• Sales - are you conducting key account strategic planning currently?
• Performance Measurement - how well does your company measure?
• Market Intelligence & Research - do you know your market share?
• Organizational Development - are your training programs up-to-date?
• Human Resources - are you conducting skills assessments?

Key benefits of this tool:
• Provides a structured analysis framework
• Documents target items, current/goal state, timeline & action items
• Common analysis framework taught in MBA strategy classes
• Gives you examples of target items to address
• Great team-building exercise

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Source: GAP Analysis Tool Excel document

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GAP Analysis Tool

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This business document is categorized under the function(s):

Operations Organization, Change, & HR

It applies to All Industries

File Type: Excel (xls)

File Size: 142 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 29, 2013

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