Building On-demand Marketing Capabilities (PowerPoint PPT)

DESCRIPTION

The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.

This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.

This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:

1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes

Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.

The slide deck also includes some slide templates for you to use in your own business presentations.

This comprehensive PPT delves into the intricacies of consumer demand in the digital age, emphasizing the critical need for businesses to adapt their marketing strategies. It provides a detailed analysis of the four key areas of consumer demand—Now, Can I, For Me, and Simply—highlighting how these demands shape consumer expectations and interactions. The framework offers actionable insights into creating seamless consumer experiences across various touchpoints, ensuring that businesses remain competitive and relevant.

The presentation also explores the continuous cycle of data and discovery, underscoring the importance of leveraging data to understand consumer behavior and preferences. By integrating new skills and processes, companies can enhance their marketing capabilities, driving better customer engagement and satisfaction. This document is a valuable resource for executives aiming to refine their marketing strategies and build robust on-demand marketing capabilities.

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Source: Best Practices in Customer Decision Journey, Marketing PowerPoint Slides: Building On-demand Marketing Capabilities PowerPoint (PPT) Presentation, LearnPPT Consulting