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Brand Asset Valuator (BAV) (PowerPoint PPT)
PowerPoint (PPT) 31 Slides FlevyPro Document
DESCRIPTION
The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:
1. Differentiation
2. Relevance
3. Esteem
4. Knowledge
This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.
The Brand Asset Valuator (BAV) framework delves deep into the intricate relationships among the four pillars—Differentiation, Relevance, Esteem, and Knowledge. By examining these relationships, you can gain insights into the brand's current health and future strategic positioning. The deck includes detailed analysis of various Pillar Patterns, such as Leadership Brands, Eroding Brands, and Specialty Brands, providing a comprehensive understanding of each pattern's unique characteristics.
The Power Grid is another critical component of this document, illustrating the Brand Development Lifecycle. It combines Brand Strength and Brand Stature to depict different stages of brand growth and decline. Each stage is mapped with real-world examples, offering a practical perspective on how brands evolve over time. This visualization aids in identifying where a brand currently stands and what strategic actions are necessary for progression or revitalization.
Included templates are designed for immediate application in your own presentations. These templates cover the BAV pillars and Power Grid, enabling you to customize and present your brand analysis effectively. This PPT is an essential tool for any executive looking to leverage brand equity data for strategic decision-making and long-term brand management.
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Source: Best Practices in Brand Strategy, Brand Asset Valuator, Young and Rubicam PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation, PPT Lab
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