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This document provides a step-by-step, detailed approach to designing a Key Account Management program, including:
- selecting and segmenting key accounts
- defining team structure, roles & responsibilities, activities, resource allocation, and team charter guidelines
- account plan and review process
- other initiatives to support a KAM program
- a roll-out plan.

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Source: Key Account Management 101 - Best Practices PowerPoint document

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Key Account Management 101 - Best Practices

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This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales

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File Type: PowerPoint (ppt)

File Size: 1.7 MB

Number of Slides: 47

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Initial upload date (first version): Apr 9, 2017
Most recent version published: Apr 13, 2017

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Key Account Management 101 - Best Practices

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