Contrasting Red and Blue Ocean Strategies PPT
This PPT slide, part of the 26-slide Value Innovation Strategy PowerPoint presentation, presents a comparative analysis of 2 strategic approaches: Red Ocean Strategy and Blue Ocean Strategy. The left side outlines the characteristics of Red Ocean Strategy, which focuses on competing within existing market spaces. Key points include the emphasis on beating the competition, exploiting existing demand, and making a value-cost trade-off. This approach typically involves aligning a firm's activities with a strategic choice between differentiation and low cost, suggesting a more traditional and competitive mindset.
On the right side, Blue Ocean Strategy is introduced as a contrasting approach. It advocates for creating uncontested market spaces, thereby making competition irrelevant. The focus shifts to creating and capturing new demand, which indicates a proactive rather than reactive strategy. The slide highlights the importance of breaking the value-cost trade-off, suggesting that firms can achieve differentiation while maintaining low costs. This approach encourages a holistic alignment of a firm's activities in pursuit of both differentiation and cost efficiency.
The source of the framework is attributed to Chan Kim and Renée Mauborgne, indicating a well-researched foundation. The slide effectively communicates the fundamental differences between these 2 strategies, making it clear that Blue Ocean Strategy offers a more innovative and forward-thinking perspective. For executives considering strategic options, this slide serves as a valuable reference point for understanding how to navigate market challenges and opportunities. It encourages a shift from traditional competitive tactics to a more innovative approach that seeks to redefine market boundaries.
This slide is part of the Value Innovation Strategy PowerPoint presentation.
MBB/Big 4 style presentation that provides a visual guide to enabling a value innovation strategy that aims to make the existing competition irrelevant
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