Strategic Framework for Market Definition Exploration PPT

This PPT slide, part of the 159-slide Strategy Frameworks Manual PowerPoint presentation, presents the "Market Definition Dartboard," a strategic tool designed to assist organizations in clarifying their market positioning and enhancing discussions within management teams. It outlines 2 primary use cases: first, to inform internal work and challenge existing business assumptions; second, to facilitate management meetings aimed at exploring perceptions of the market.

The section labeled "When to use it" emphasizes the tool's versatility. It suggests that the dartboard can be employed to broaden thinking about the business and to engage management in a reflective dialogue about their market definitions. This is crucial for understanding how flexible the management team is in defining their market scope.

The slide provides practical guidance for using the dartboard in management meetings. It recommends starting with the question, "which business are we in?" This approach encourages teams to consider a range of alternatives and assess the breadth of their market definition. The slide also suggests probing deeper with questions like, "how could we define our market more broadly?" This encourages a more expansive view and can lead to valuable insights.

Furthermore, the slide highlights the importance of discussing key implications of different market definitions. It points to 3 critical areas: identifying competitive sets and threats, uncovering potential growth opportunities, and recognizing essential skills needed to compete effectively. This structured approach not only fosters strategic thinking, but also aligns the management team on critical market dynamics, ultimately aiding in informed decision-making.

This slide is part of the Strategy Frameworks Manual PowerPoint presentation.

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