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Assessing Company DNA and Industry Predictability PPT


This PPT slide, part of the 62-slide Strategy Chessboard PowerPoint presentation, presents a structured approach to evaluating a company's foundational characteristics and the predictability of its industry using a point-scale model. This model is designed to assess 2 primary dimensions: Company DNA and Industry Predictability. Each dimension is broken down into specific criteria, allowing for a comprehensive scoring system.

For Company DNA, the assessment is divided into 2 main categories: Desire and Ability. Desire encompasses long-term motives, risk tolerance, and the capacity to identify opportunities that challenge the status quo. It has a maximum score of 35 points. Ability, which can score up to 45 points, includes factors such as market influence, financial strength, and the imagination to innovate. The total score for Company DNA can reach 100 points, reflecting a holistic view of the company's internal capabilities.

On the other hand, Industry Predictability is segmented into several areas: Environment, Competition, Demand, Suppliers, and Technology and Offerings. Each area has a designated maximum point value, with Competition being the most heavily weighted at 25 points. This section evaluates external factors that could impact the company's strategic positioning, including macroeconomic conditions and competitor behaviors.

The slide also visually represents how these scores can be plotted on a grid, indicating the company's ability to shape the industry versus adapt within it, based on analytical predictability. This framework not only aids in understanding the current state of the company and its market, but also serves as a tool for strategic planning and decision-making. The insights derived from this model can guide executives in identifying growth opportunities and addressing potential threats effectively.



This slide is part of the Strategy Chessboard PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Strategy Chessboard is a powerful A.T. Kearney Strategic Planning framework used for selecting the optimal strategic approach.

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