Methodology for Segmenting Aerospace Client Parts PPT

This PPT slide, part of the 67-slide Spare Parts Pricing Strategy PowerPoint presentation, outlines a structured methodology for segmenting proprietary parts for Aerospace Client X. It consists of 5 key steps aimed at developing a comprehensive understanding of customer behavior and market dynamics.

The first step involves collecting sales data from Aerospace Client X, specifically focusing on proprietary parts. The approach normalizes annual anomalies using data from a specified range and narrows the analysis to the top 20 airlines, while also excluding parts priced below $1,000. This ensures a focused dataset that is manageable and relevant.

In the second step, the methodology develops a proxy for customer consumption patterns. It distinguishes between 2 customer categories: "LOYALISTS," who exhibit consistent purchasing behavior, and "SHOPPERS," who show less commitment. This differentiation allows for targeted analysis, particularly by using Loyalists as a control group to compare against Shoppers with similar fleet sizes.

The third step looks for trends in the data, examining relationships between model types, part types, and customer behaviors. This involves extrapolating findings from the sample data to identify key variables that exhibit strong causal patterns, which can inform strategic decisions.

The fourth step focuses on developing parts segments, defining preliminary segments, and identifying initial pricing approaches. This segmentation is crucial for tailoring strategies to different customer needs and maximizing profitability.

Finally, the fifth step emphasizes the importance of validating the segments and pricing strategies developed in the previous steps. This structured approach ensures that the analysis is not only thorough, but also actionable, providing a solid foundation for strategic decision-making in the aerospace parts market.

This slide is part of the Spare Parts Pricing Strategy PowerPoint presentation.

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