Executing and Monitoring Pricing Decisions PPT
This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines the critical process of executing pricing decisions and monitoring their impact, structured into 4 key phases: Propose Pricing, Confirm Pricing, Communicate Pricing Internally, and Communicate Pricing Externally. Each phase contains specific actions necessary for effective pricing strategy implementation.
In the Propose Pricing phase, the focus is on developing a comprehensive pricing strategy that includes global and segmented pricing, discount schedules, promotional pricing, and rebate policies. This foundational step ensures that the pricing structure is aligned with market demands and organizational goals.
The Confirm Pricing phase emphasizes the importance of legal compliance and obtaining necessary approvals. This step is crucial to mitigate risks associated with pricing decisions and ensures that all pricing strategies adhere to regulatory standards.
Communicating pricing internally involves updating various internal documents and systems, such as catalogs, brochures, and sales collateral. It’s essential to keep all stakeholders informed about the new pricing to ensure consistency across the organization. This phase also includes updating the company website and informing the sales team about the changes.
The external communication of pricing focuses on conveying the value of the new prices to customers and necessary channel partners. This is vital for maintaining customer relationships and ensuring that distributors and brokers understand the pricing adjustments.
The slide also highlights the importance of measuring performance post-implementation. Key metrics include volume changes, competitive reactions, customer satisfaction, revenue impact, and bid success rates. These metrics provide insights into the effectiveness of the pricing strategy and inform any necessary adjustments moving forward.
Overall, this slide serves as a comprehensive guide for organizations looking to refine their pricing strategies while ensuring thorough monitoring and evaluation.
This slide is part of the Pricing Strategy Workshop PowerPoint presentation.
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Pricing Strategy Workshops Customer Satisfaction Sales Compliance
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