Structured Tracking Process for Pricing Changes PPT
This PPT slide, part of the 63-slide Pricing Strategy Implementation Toolkit PowerPoint presentation, outlines a structured tracking process for pricing analysis and RPM (Revenue Performance Management) development. It begins with confirming targets with the sales leader, which is a critical first step in ensuring alignment between pricing strategies and sales objectives. If the targets are confirmed, the process moves on to developing communication materials. This includes creating talking points, FAQs, supporting documents, and customer letters, which are essential for effectively conveying pricing changes to customers.
Once the communication materials are prepared, there’s a review conducted with account representatives. This step is vital for discussing the proposed price increase and refining the communications strategy. The slide emphasizes the importance of collaboration between sales and account management teams to ensure a unified approach.
After mailing customer letters, the process includes initial contact with customers to gauge their reactions. This feedback loop is crucial for understanding customer sentiment and making necessary adjustments. If customers agree with the changes, a face-to-face meeting is scheduled. This meeting serves to address any questions, clarify the changes, and reinforce the messaging, which is key to maintaining customer relationships during transitions.
The tracking process also includes a systematic review of progress through weekly meetings with the sales team. This ensures that customer feedback, competitive responses, and implementation dates are monitored closely. Overall, this slide illustrates a comprehensive approach to managing pricing changes, emphasizing communication and collaboration at every stage to drive successful outcomes.
This slide is part of the Pricing Strategy Implementation Toolkit PowerPoint presentation.
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Pricing Strategy Product Strategy Performance Management Communications Strategy Account Management Sales Feedback
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