Pricing Strategy – PowerPoint PPT Template

PRICING STRATEGY PPT TEMPLATE DESCRIPTION

Editor Summary Pricing Strategy is a 38-slide PowerPoint (PPT) with a supplemental Excel (XLSX) financial model that teaches a strategy-consulting approach to pricing. Read more Developed by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants, it includes tools such as a consumer adoption curve framework, pricing sensitivity financial model, price curve analysis charts, data collection templates, and a pricing decision matrix. Target users include marketing executives, product managers, business analysts, consultants, and financial analysts. Sold as a digital download on Flevy.

Use this toolkit in situations where pricing decisions are critical — for example, new-product launches, market-entry planning, strategic revenue optimization, or when assessing how price changes affect demand and profitability.
  Marketing executives determining whether to use skimming or penetration pricing for a product launch using skimming vs. penetration analysis.
  Product managers mapping the consumer adoption curve to set early-market price points and crossing-the-chasm strategies.
  Business analysts conducting price sensitivity analysis and building revenue scenarios with the included Excel model.
  Consultants preparing pricing recommendations and stakeholder workshops using the decision matrix and workshop agenda.
  Financial analysts quantifying revenue impact through price curve and elasticity analysis with the embedded financial model.
The toolkit’s structured 3-phase approach (Data Collection → Analysis & Insights → Pricing) and the detailed 5-phase price sensitivity analysis reflect the analytic, evidence-driven practice used at firms like McKinsey and BCG.

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Strategic Pricing Approaches: Skimming vs. Penetration Framework for Developing Pricing Sensitivity Metrics Understanding the Consumer Adoption Curve for Pricing Strategy

Pricing Strategy is a core pillar of Marketing and Product Strategy. It is 1 of the 4 Ps of Marketing (also known as the Marketing Mix – Product, Price, Placement, and Promotion). As such, knowing how to properly price your product is extremely important to the commercial success and viability of your product offering.

This Pricing Strategy presentation (PowerPoint) provides an in-depth framework on Pricing Strategy; and is organized into the following sections:

1. Pricing Strategy
Price Skimming vs. Penetration Pricing
Consumer Adoption Curve
Advantages and Disadvantages

2. Pricing Approach
Data Collection
Price Curve Analysis

3. Price Sensitivity Analysis
Analysis Approach
Price Sensitivity Financial Model

4. Pricing Tactics and Terminology

Pricing should be an informed, strategic decision based on data, not a decision made randomly or based on trial-and-error. This Pricing Strategy in Marketing PPT teaches you a framework to do Pricing correctly. In fact, this Pricing Strategy framework is the same developed and used by global strategy consulting firms when conducting Pricing Strategy projects for their clients.

Formulating the optimal Pricing Strategy involves considering and answering critical pricing questions, such as:

•  What is the price point to maximize profit?
•  What is the price point to maximize share?
•  What is the price point to capture the Early Market?

Pricing Strategy begins with a decision—to skim or to penetrate the market. Price skimming involves introducing the new product or service at a relatively high price point. Then, with time, as competition increase, the price is dropped. Penetration pricing involves introducing a product or service at a low initial entry price point, often lower than existing competing products in the market.

We have several slides explaining the concepts of Price Skimming (and Market Skimmer) vs. Penetration Pricing (and Market Penetrator), under the backdrop of the Consumer Adoption Curve (and with specific consideration for "crossing the chasm").

This Pricing Strategy PPT also presents a 3-phase approach to Pricing:

1. Data Collection – Pricing data is often difficult to gather. Therefore, pricing data may come from a variety of sources.

2. Analysis & Insights – With the gathered pricing data, the next step is to make sense of the numbers. It is critical to document and be rational with any assumptions made.

3. Pricing – The final phase involves setting the final price point.

Within this Pricing presentation PowerPoint, there is also a detailed discussion of a 5-phase approach to Price Sensitivity Analysis. Price sensitivity is a measurement of how much the price of the product or service affects customers' willingness to buy the offering. This analysis highlights the 9 drivers to Price Sensitivity (e.g. Reference Price Point, Switching Cost Effect, Expenditure Effect, Fairness Effect, Framing Effect, etc.), Pricing Elasticity Analysis, and the Point of Perfect Elasticity.

A supporting Price Sensitivity Financial Model built in Excel is also included with this purchase.

As this is a fully editable PowerPoint presentation, you can also adapt the slides as templates for your own presentations on Pricing Strategy. The various PowerPoint diagrams (e.g. Consumer Adoption Curve, Price Curve Analysis) can be leveraged for your own Pricing presentations.

Additional Pricing tactics discussed include Loss Leader Pricing, Psychological Pricing, Price Discrimination, Predatory Pricing, Cost-Plus Pricing, among others.

This presentation provides a comprehensive analysis of the Price Sensitivity Financial Model, illustrating how to derive and apply pricing sensitivity formulas. It also includes detailed examples of various pricing tactics such as Psychological Pricing and Price Discrimination, offering practical insights for real-world application.

Explore Slides inside the Deck: