Marketing Plan Development Framework   63-slide PPT PowerPoint presentation slide deck (PPT)
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Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Marketing Plan Development Framework (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 63 Slides

Top 1,000 Best Practice $39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this is a comprehensive presentation for conducting market analysis and developing a robust marketing plan.
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MARKETING PLAN DEVELOPMENT PPT DESCRIPTION

This product (Marketing Plan Development Framework) is a 63-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan.

Marketing Management topics include:
•  Marketing Management Process
•  Market Segmentation
•  Market Analysis
•  Marketing Programs
•  Marketing Campaigns
•  Promotional Methods
•  Budgeting

This presentation includes both instructional slides and PowerPoint diagram templates.

This Marketing Plan Development Framework PPT is designed to provide a robust structure for your marketing strategy. It covers essential elements such as market segmentation, target market identification, and SWOT analysis. With a clear focus on aligning marketing objectives with business goals, this presentation ensures that your marketing efforts are both strategic and effective.

The document delves into the intricacies of market segmentation, offering detailed methods to segment consumer and industrial markets. It emphasizes the importance of understanding customer needs and tailoring your marketing tactics accordingly. The framework also includes comprehensive guidelines on defining market segments, evaluating distribution channels, and identifying key success factors.

This presentation is not just theoretical; it includes practical templates for developing marketing objectives, strategies, and tactics. It guides you through the process of creating a cohesive marketing campaign by integrating various promotional methods. The inclusion of budgeting techniques and implementation keys ensures that your marketing plan is not only strategic, but also executable and results-driven.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development PowerPoint Slides: Marketing Plan Development Framework PowerPoint (PPT) Presentation Slide Deck, PPT Lab

MARKETING PLAN DEVELOPMENT PPT SLIDES

Framework for Comprehensive Market Analysis Components

Framework for Aligning Marketing Tactics and Programs

Comprehensive Overview of Strategic Marketing Planning

Guidelines for Crafting Targeted Marketing Objectives

Guidelines for Crafting Targeted Marketing Objectives

This PPT slide focuses on developing a strategic statement or marketing objective, emphasizing the importance of clarity in targeting and messaging. It outlines 2 main sections: "Things to Keep in Mind" and "Key Questions."

In the first section, several critical points are highlighted. The emphasis is on selecting specific target markets rather than attempting to address all potential markets. This targeted approach is crucial for aligning product offerings with the needs of the chosen market segments. The slide stresses leveraging company strengths instead of weaknesses, suggesting that a strategic focus on core competencies will yield better results. It also warns against unfocused strategies, indicating that a lack of direction can lead to ineffective marketing efforts. Lastly, it notes that having too many target markets can dilute efforts, equating it to having no target at all.

The second section poses essential questions that guide the development of the marketing strategy. These questions probe into the essence of the marketing message, its delivery to the target audience, and the channels through which the audience engages with the message. Understanding where the target market consumes content and how they respond is crucial for effective engagement. The slide also touches on the conversion of leads into sales, emphasizing the need for clarity on purchasing behavior.

Overall, this slide serves as a foundational tool for executives looking to refine their marketing strategies. It encourages a focused approach to market selection and messaging, ensuring alignment with both company strengths and market needs. This structured guidance can help in crafting a more effective marketing plan.

Strategic Approaches to Market Segmentation

Essential Steps for Defining Market Segments

Defining Key Objectives for Marketing Success

Distinction Between Marketing Strategy and Tactics

Key Components of an Effective Marketing Budget

Structured Approach to Marketing Budget Development

Strategic Advantages of a Comprehensive Marketing Plan

Structured Six-Step Marketing Management Framework


$39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this is a comprehensive presentation for conducting market analysis and developing a robust marketing plan.
Add to Cart
  

ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 24

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates.

All of our documents are of the ... [read more]

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