Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Introduction to Market Analysis (36-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Introduction to Market Analysis (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 36 Slides

Top 1,000 Best Practice $29.00
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
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DESCRIPTION

This product (Introduction to Market Analysis) is a 36-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
•  Porter's Five Forces
•  Porter's Value Chain Analysis.

The PPT delves into critical questions that drive market analysis, such as evaluating company performance relative to competitors and assessing growth rates. It emphasizes the importance of understanding whether a company defines its market broadly or narrowly, which can significantly impact strategic decisions. This focus on practical, real-world questions ensures that the analysis is grounded in the realities of competitive business environments.

Interactive group activities are included to reinforce learning, such as defining the market for well-known companies like British Airways and McDonald's. These exercises are designed to help teams think critically about market boundaries and the implications of different market definitions. This hands-on approach facilitates a deeper understanding of market dynamics and strategic positioning.

The presentation also covers the quantification of market size and growth, addressing key questions about revenue, volume, and customer numbers. It provides a structured approach to measuring growth, incorporating both historical data and assumptions for future changes. This comprehensive coverage ensures that executives have the tools needed to make informed, data-driven decisions about market opportunities and threats.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Market Research, Market Analysis, Market Intelligence PowerPoint Slides: Introduction to Market Analysis PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Framework for Calculating Market Size

Telecommunications Value Chain and Cost Analysis

Understanding the Food Industry Value Chain Dynamics

Frameworks for Analyzing Market Attractiveness

Framework for Comprehensive Market Analysis

Clarifying Industry and Market Definitions for Analysis

Clarifying Industry and Market Definitions for Analysis

This PPT slide focuses on the critical distinction between "Industry" and "Market," emphasizing the importance of defining these terms accurately in the context of market analysis. The definition section clarifies that an industry is a broad category encompassing various sectors of trade or manufacture. It highlights that industries consist of multiple markets, which can include diverse products, geographies, and customer segments.

In contrast, the market is described as a more specific concept, representing a place or class where buying and selling occur. It can encompass an entire industry, but is often defined by narrower parameters such as product type, geographical location, or customer demographics. This distinction is crucial for understanding the scope of analysis and for making informed strategic decisions.

The comparison section underscores that while industries are composed of various markets, markets can also be subsets of industries. This nuanced understanding is vital for executives looking to navigate complex business environments. The examples provided illustrate this differentiation, with industries like Telecoms and Banking contrasted against specific markets such as Mobile Networks and Private Banking.

The concluding note stresses the necessity of validating definitions with management teams and subject matter experts. This validation process ensures clarity and alignment within the organization, which is essential for effective market analysis. Overall, the slide serves as a foundational element for executives aiming to grasp the intricacies of market dynamics and to apply this understanding in strategic planning.

Methodology for Calculating Market Growth Rates


$29.00
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
Add to Cart
  

ABOUT THE AUTHOR

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Additional documents from author: 131

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to ... [read more]

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