This document is a growth opportunity assessment approach. The approach is made up of the following steps:
• Understand business/market profile (industry dynamics, customers, competition, company, economics)
• Identify high-level growth opportunities
• Evaluate opportunity attractiveness at high level
• Identify viable strategic alternatives
• Validate against specific business requirements/hurdles
• Prioritize and select growth opportunities
The document contains 76 PowerPoint slides.
See also "Growth Strategy Report"
/browse/marketplace/growth-strategy-report-733
See also "Services Growth & Effectiveness Strategy"
/browse/marketplace/services-growth-and-effectiveness-strategy-735
See also "Services Growth & Effectiveness Approach"
/browse/marketplace/services-growth-and-effectiveness-approach-736
This comprehensive Growth Opportunity Assessment document leverages a variety of established frameworks to provide a robust analysis. From the Industry Attractiveness Matrix to the Risk-Return Model, each framework is carefully chosen to address different facets of growth potential. These tools are not just theoretical; they have been widely adopted across industries, ensuring their practical applicability and relevance.
The document also delves into the importance of understanding consumer intentions. By analyzing drivers such as population mobility and increasing diversity, it identifies key consumer needs like upgrading professional careers and starting a family. This focus on consumer behavior helps in crafting strategies that are aligned with market demands, making the growth opportunities more viable and targeted.
Real-world case examples are included to illustrate the application of these frameworks. Whether it's a top-five bank using Buyer Value Modeling to identify growth in retail products or a consumer products client needing to improve business attractiveness, these cases provide actionable insights. These examples underscore the practical utility of the document, making it a valuable resource for executives looking to drive growth in their organizations.
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Source: Best Practices in Growth Strategy, Corporate Strategy PowerPoint Slides: Growth Opportunity Assessment PowerPoint (PPT) Presentation Slide Deck, Documents & Files
This PPT slide presents the Industry Market Potential Model, a framework designed to assess growth opportunities within a specific market. It emphasizes the importance of quantifying potential sales and identifying gaps that can be exploited for growth. The model defines the Industry Market Potential (BMP) as the maximum possible sales for a product or service, represented as 100% of potential users utilizing the product to its fullest extent.
Central to the model is the concept of growth opportunity, which is calculated by comparing the BMP to current sales figures. This comparison highlights the Competitive Gap (CG), which reflects the difference between current sales and relevant industry sales. The model categorizes market gaps into 3 distinct areas: Product Line Gap (PLG), Distribution Gap (DG), and Usage Gap (UG). Each of these gaps represents a specific area where the company can focus its efforts to enhance market performance.
The slide also outlines strategic options for addressing these gaps. For instance, in the product line area, strategies could include expanding the product line or introducing new or improved products. In distribution, the focus might be on increasing coverage or intensity of exposure. Usage strategies could involve attracting new users or increasing current usage levels.
This structured approach allows executives to systematically evaluate their market position and identify actionable strategies to capitalize on identified opportunities. By leveraging this model, organizations can make informed decisions that align with their growth objectives.
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