Tailored Go-to-Market Models for Customer Segments PPT

This PPT slide, part of the 19-slide Go-to-Market Model Design PowerPoint presentation, illustrates the Modular Approach utilized by a consumer product company to tailor Go-to-Market (GTM) models for distinct customer segments. The left side of the slide presents various combinations of GTM alternatives, represented by puzzle pieces, indicating the flexibility and adaptability of the approach. Key components include DSD (Direct Store Delivery), pre-sales, auto-sales, and roles such as customer builder and trade marketer. Each piece signifies a different strategy or tactic that can be employed depending on the specific needs of the customer segment.

On the right side, the slide details how these combinations translate into specific GTM models. Three distinct models are highlighted: the Account Managing Model for high-volume food and beverage retailers, the Low-Cost Model aimed at low-volume mom-and-pop retailers, and the Collaborative Indirect Model for remotely located retailers. Each model is designed to address the unique characteristics and demands of its target segment, showcasing the versatility of the Modular Approach.

The slide concludes with a note on the benefits of redesigning a GTM model using this approach, emphasizing potential improvements in cost efficiency and process optimization. This suggests that adopting such a tailored strategy can lead to enhanced operational effectiveness and better alignment with customer expectations. Overall, the content conveys a clear message about the importance of customization in GTM strategies for achieving business success.

This slide is part of the Go-to-Market Model Design PowerPoint presentation.

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