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DOCUMENT DESCRIPTION

In these tough times, leading organizations are revolutionizing their commercial functions--including Sales, Marketing, Pricing, Branding, and Customer Insights--to drive revenue. This presentation discusses the role of self-funding Go-to-Market Transformation in equipping an organization's commercial functions to exploit growth.

Specific topics covered in the presentation include:

1. Merits of Go-to-Market Transformation
2. Go-to-Market Transformation Implementation
3. Success Factors Associated with Transformation

The Go-to-Market Transformation implementation process follows a 4-step process:

1. Define Vision and Objectives
2. Initiate a quick diagnostics
3. Design initiatives to build competences and improve performance
4. Channelize revenue gains into more long-term initiatives

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Source: Go-to-Market Transformation PowerPoint document

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Go-to-Market Transformation

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Business Transformation

Number of Slides: 13

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Upload date (first version): Jul 18, 2017

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