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DESCRIPTION
In these tough times, leading organizations are revolutionizing their commercial functions—including Sales, Marketing, Pricing, Branding, and Customer Insights—to drive revenue. This presentation discusses the role of self-funding Go-to-Market Transformation in equipping an organization's commercial functions to exploit growth.
Specific topics covered in the presentation include:
1. Merits of Go-to-Market Transformation
2. Go-to-Market Transformation Implementation
3. Success Factors Associated with Transformation
The Go-to-Market Transformation implementation process follows a 4-step process:
1. Define Vision and Objectives
2. Initiate a quick diagnostics
3. Design initiatives to build competences and improve performance
4. Channelize revenue gains into more long-term initiatives
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Source: Best Practices in Business Transformation, Go-to-Market PowerPoint Slides: Go-to-Market Transformation PowerPoint (PPT) Presentation, LearnPPT
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OVERVIEW
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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