Core Activities for Effective Go-to-Market Strategy PPT

This PPT slide, part of the 19-slide Go-to-Market Model Design PowerPoint presentation, outlines the 3 core activities essential for an effective Go-to-Market (GTM) model design. It categorizes these activities into Growing, Sustaining, and Value-adding Activities, each with distinct descriptions, customer segments, and purposes.

Growing Activities focus on establishing and expanding customer accounts. This involves targeting segments with a low level of market penetration and aims to win new accounts. The emphasis here is on aggressive acquisition strategies to increase market presence.

Sustaining Activities are centered on servicing and maintaining existing customer accounts. This segment targets a robust customer base and prioritizes high levels of customer satisfaction and retention. The goal is to ensure that existing customers remain loyal and engaged, which is crucial for long-term success.

Value-adding Activities aim to enhance brand presence and improve the customer experience at the point of sale. This area addresses the need for brand building and seeks to increase market share, particularly in segments where the current share is low. The focus is on creating a compelling customer experience that differentiates the brand in a crowded marketplace.

The slide concludes with a note that these 3 core activities require further breakdown into additional tasks to clarify the specific actions involved. This suggests a structured approach to implementing a GTM strategy, ensuring that organizations can effectively respond to varying market needs. Understanding these core activities is vital for any organization looking to optimize its market strategies and drive growth.

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Go-to-Market Customer Experience Customer Satisfaction Purpose