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Consumer Behavior 101 (PDF)

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This product (Consumer Behavior 101) is a 14-page PDF document, which you can download immediately upon purchase.

Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Consumer Behavior PDF: Consumer Behavior 101 PDF (PDF) Document, AbilitytoEngage

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OVERVIEW

File Type: PDF

(PDF)

File Size: 10.5 MB

Number of Pages: 14

Initial upload date (first version): Apr 16, 2014

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Author: AbilitytoEngage

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