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Consumer Behavior 101 (PDF)

File Type: 14-page PDF document


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Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.

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Source: Best Practices in Consumer Behavior PDF: Consumer Behavior 101 PDF (PDF) Document, AbilitytoEngage


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File Type: PDF pdf (PDF)
File Size: 10.5 MB
Number of Pages: 14

Initial upload date (first version): Apr 16, 2014


Author: AbilitytoEngage

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