BUY WITH CONFIDENCE
DESCRIPTION
Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.
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Source: Best Practices in Consumer Behavior PDF: Consumer Behavior 101 PDF (PDF) Document, AbilitytoEngage
OVERVIEW
(PDF)
Consumer Behavior Product Launch Strategy Customer Experience Product Strategy Pricing Strategy Positioning Product Lifecycle Market Research Behavioral Economics Go-to-Market Customer Decision Journey Maturity Model Ideation Creativity Service Design Innovation Management Cyber Security Strategic Planning Mobile Strategy Psychology Business Transformation Digital Transformation Customer Insight COVID-19 Product Adoption Product Management
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