This PPT slide, part of the 39-slide Creative Thinking in Strategy Development PowerPoint presentation, outlines a structured approach to strategy development, emphasizing its inherently creative nature. It is divided into 3 main phases: insights generation, alternative options evaluation, and response development. Each phase is critical for formulating effective strategies.

In the insights generation phase, the focus is on understanding market dynamics, assessing relative performance, and identifying core capabilities. This foundational step is about making sense of incomplete facts and recognizing trends that may not be immediately apparent. It encourages looking beyond the obvious to generate unconventional insights.

The next phase, alternative options evaluation, involves shaping and adapting strategies. Key considerations include the cost of maintaining the status quo, the level of uncertainty in the market, and resource availability. This phase is about identifying alternative options, inventing new solutions, and optimizing those solutions to ensure they align with the insights gathered earlier.

Finally, the response development phase addresses the practical aspects of implementation. It considers the degree of change required, timing, and the organization’s level of readiness for such changes. This phase aims to vision compelling future states, connect previously unconnected dots, and solve problems that may arise during execution.

Overall, the slide emphasizes that strategy development is not merely a mechanical process. It requires creativity and critical thinking at every stage. The quote at the bottom reinforces the idea that traditional methods, like spreadsheets, may not suffice in navigating complex strategic challenges. This approach encourages a more dynamic and innovative mindset in strategy formulation.

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Strategy Development Strategic Thinking Creativity Creative Thinking