This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.
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Strategy Development is creative process. Strategy requires innovative thinking to envision new possibilities, challenge existing assumptions, and devise unconventional approaches.
In fact, creative thinking is essential in Strategy Development, because it enables organizations to generate fresh ideas, anticipate market trends, and identify Competitive Advantages. It encourages strategic leaders to explore alternative perspectives, explore diverse solutions, and adapt to evolving circumstances.
However, creativity is not a natural process and, therefore, it isn't easy for an organization to incorporate creative thinking into its Strategy Development process.
This PowerPoint presentation details various ways to foster creative thinking within Strategy Development. It is structured into the following sections:
The 3 opportunity areas describe how we can (1) ensure the right "conditions" are in place, (2) push the limits of "conventional" thinking, and (3) leverage the power of "collaborative thinking." In pursuing these opportunities, various tools and frameworks are introduced, including the key elements of timing (frequency, time allocation, calendar), the Innovation SWAT team, sources-analysis 2x2 matrix, behavioral economics flaws, impact-uncertainty 2x2, scenario analysis, workshopping, among others.
The essence of Strategy Development is to design a unique plan to achieve long-term goals, while navigating complex and uncertain environments. Creative thinking allows for the exploration of different strategic and competitive scenarios, evaluation of risks and opportunities, and the ability to connect seemingly unrelated concepts. By fostering creativity, organizations can unlock innovative strategies that set them apart from competitors and enhance their ability to thrive in dynamic business landscapes.
The process, frameworks, and tools presented in this PowerPoint are the same used by global strategy consulting firms.
The document emphasizes the importance of appropriately framing problems to unlock creative solutions and drive strategic innovation. It also highlights the need to consider behavioral economics flaws that can hinder creative thinking and strategic decision-making.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Strategy Development, Strategic Thinking, Creativity, Creative Thinking PowerPoint Slides: Creative Thinking in Strategy Development PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide emphasizes the critical role of problem formulation in fostering creative thinking. It begins with a quote from Albert Einstein, underscoring the importance of dedicating time to properly define problems before attempting to solve them. This sets the stage for the main content, which is divided into 2 sections: "Reformulating Problems" and "Productivity of Sales Force is Not High Enough."
In the "Reformulating Problems" section, several strategies are presented. The first is the "invitational stem," which encourages open-ended inquiry by asking, "In what ways might we...?" This approach invites diverse perspectives and solutions. The "positive statement" method focuses on framing problems in a constructive light, which can lead to more effective brainstorming sessions. The slide also suggests making problems more global, exemplified by the "5 whys" technique, which digs deeper into root causes. Conversely, making problems more specific is also highlighted, guiding teams to clarify what, where, who, when, how, and why.
The second section addresses a specific challenge: improving sales force productivity. It presents a structured inquiry into potential enhancements. The slide lists various "whys," such as generating new sales, reducing costs, and increasing share price. It also delineates actionable strategies for sales representatives, customers, and competitors, emphasizing the need for a multifaceted approach. For instance, improving lead quality and increasing close rates are direct actions for sales reps, while making the decision process easier for customers is crucial.
Overall, the slide serves as a practical guide for executives seeking to enhance problem-solving capabilities and drive productivity within their organizations.
This PPT slide presents a framework for evaluating investment options under a level 3 uncertainty scenario, specifically focusing on the decision to launch full production versus taking a five-year license for a block of land. It outlines various evaluation criteria and provides a qualitative assessment of these options.
The left side details specific evaluation criteria such as stock price, exercise price, full commitment cost, uncertainty, option duration, dividends, risk-free interest rate, and purchase option cost. Each criterion is quantified with examples relevant to the oil and gas industry, illustrating the financial implications of the investment decision. For instance, the stock price reflects expected cash flows, while the exercise price indicates necessary sunk costs.
On the right side, the qualitative assessment contrasts the full commitment option with the alternative option. It highlights key differences in the level of uncertainty regarding expected cash flows, duration of the option without competitive threats, and direct opportunity costs. The full commitment option is characterized by low uncertainty, a short duration, and high associated costs, while the alternative option presents high uncertainty, a longer duration, and lower costs.
This analysis provides critical insights for decision-makers. It emphasizes the trade-offs between immediate investment and maintaining flexibility in uncertain environments. The framework encourages executives to weigh the risks and costs associated with each option, ultimately guiding them toward a more informed investment strategy. Understanding these dynamics is essential for navigating complex investment landscapes and making strategic choices that align with organizational goals.
This PPT slide outlines a structured approach to strategy development, emphasizing its inherently creative nature. It is divided into 3 main phases: insights generation, alternative options evaluation, and response development. Each phase is critical for formulating effective strategies.
In the insights generation phase, the focus is on understanding market dynamics, assessing relative performance, and identifying core capabilities. This foundational step is about making sense of incomplete facts and recognizing trends that may not be immediately apparent. It encourages looking beyond the obvious to generate unconventional insights.
The next phase, alternative options evaluation, involves shaping and adapting strategies. Key considerations include the cost of maintaining the status quo, the level of uncertainty in the market, and resource availability. This phase is about identifying alternative options, inventing new solutions, and optimizing those solutions to ensure they align with the insights gathered earlier.
Finally, the response development phase addresses the practical aspects of implementation. It considers the degree of change required, timing, and the organization’s level of readiness for such changes. This phase aims to vision compelling future states, connect previously unconnected dots, and solve problems that may arise during execution.
Overall, the slide emphasizes that strategy development is not merely a mechanical process. It requires creativity and critical thinking at every stage. The quote at the bottom reinforces the idea that traditional methods, like spreadsheets, may not suffice in navigating complex strategic challenges. This approach encourages a more dynamic and innovative mindset in strategy formulation.
This PPT slide presents a framework for enhancing creative outcomes in strategy development by broadening the scope of problem-solving both early in the process and after initial solutions have been formulated. It contrasts 2 approaches: the Traditional Process and the Creative Process, highlighting how expanding the scope can lead to more innovative solutions.
On the left, the section titled "Broadening the scope early on" emphasizes the importance of challenging existing assumptions and pushing boundaries. It suggests that injecting new insights and identifying disconnects can significantly impact the quality of the outcomes. This phase is critical as it sets the foundation for the entire creative process, allowing teams to explore a wider array of possibilities and perspectives.
The right side of the slide discusses "Reopening it as solutions start shaping." This phase involves imposing design challenges and considering alternative viewpoints. By asking what different companies would do in similar situations, teams can reassess their strategies and adapt them to better fit the evolving context. This iterative approach encourages continuous refinement of ideas, ensuring that solutions remain relevant and innovative.
Overall, the slide underscores the necessity of flexibility in strategy development. It advocates for a dynamic process where both the initial framing of issues and the subsequent evaluation of solutions are approached with an open mindset. This methodology not only fosters creativity, but also enhances the likelihood of achieving impactful results. For executives looking to drive innovation within their organizations, this framework offers a structured yet adaptable approach to problem-solving.
This PPT slide outlines the significance of workshops in enhancing collaborative thinking throughout the Strategy Development process. It is divided into 4 key stages: Insights Generation, Alternative Options Evaluation, and Response Development. Each stage highlights specific areas where workshops can be effectively utilized.
In the Insights Generation phase, the focus is on evaluating Attractiveness and Strength. It emphasizes the need for a robust fact base to challenge conventional thinking. The slide notes that the executive team's comfort level with inclusivity may not be adequate, suggesting a potential barrier to effective collaboration.
Moving to the Alternative Options Evaluation stage, the Shape/Adapt section discusses the importance of lateral thinking. It encourages leveraging collective intelligence to interpret findings. The slide warns that the executive team must be prepared to relinquish control over outcomes, which can be a significant cultural shift for many organizations.
The Response Development stage introduces the What/How aspect. Here, it stresses the necessity of sharing preliminary directions to foster broad-based buy-in. It also points out that executive control may need to be relaxed to allow for a more open exploration of options. The focus shifts towards implementation, highlighting the need to mobilize resources effectively.
Overall, this slide serves as a guide for executives considering the integration of workshops into their strategic processes. It underscores the potential benefits of collaborative thinking while also addressing the challenges that may arise in terms of control and inclusivity. Understanding these dynamics can lead to more effective strategy formulation and execution.
This PPT slide outlines 4 key barriers to creative thinking, which are crucial for organizations aiming to innovate and adapt in a rapidly changing environment. Each barrier is presented in a quadrant format, emphasizing the need for awareness and strategies to overcome them.
The first barrier, "Reliance on what we know," suggests that individuals and teams often fall back on familiar concepts and frameworks, limiting their ability to explore new ideas. This reliance can stifle innovation and prevent the discovery of novel solutions.
Next, "Replicating past experiences" highlights a tendency to mimic previous successes without considering the unique context of current challenges. This approach can lead to stagnation, as it discourages experimentation and the pursuit of fresh perspectives.
The third barrier, "Discomfort with uncertainty," points to the fear that often accompanies new ventures. Many individuals prefer the safety of established methods, which can hinder progress. Embracing uncertainty is essential for fostering a culture of creativity and risk-taking.
Lastly, "Groupthink" is identified as a significant obstruction. This phenomenon occurs when consensus is prioritized over critical thinking, leading to a lack of diverse viewpoints. It can result in missed opportunities and uninspired outcomes.
Understanding these barriers is vital for leaders who wish to cultivate a more innovative organizational culture. Addressing these issues can unlock potential and drive meaningful change. The slide serves as a reminder that overcoming these obstacles is not just beneficial, but necessary for sustained growth and success in today’s competitive landscape.
This PPT slide emphasizes that fostering creativity is complex and requires a multifaceted approach. It identifies 3 key areas that organizations should focus on to enhance creative thinking. The central theme, "Enabling Creative Thinking," serves as the foundation for these areas, suggesting that creativity is not a standalone trait, but rather a capability that can be cultivated.
The first area highlighted is "Ensuring the right ‘conditions’ are in place." This implies that organizational culture, environment, and resources must support creative endeavors. It suggests that without a conducive atmosphere, creative potential may remain untapped. Factors like leadership support, open communication, and a willingness to experiment are likely essential here.
The second area, "Pushing the limits of ‘conventional’ thinking," indicates the need to challenge established norms and practices. This could involve encouraging employees to think outside the box and question existing processes. It’s about breaking free from traditional constraints that may stifle innovation and exploring new perspectives that can lead to breakthrough ideas.
Lastly, "Leveraging the power of ‘collaborative thinking’" points to the importance of teamwork and collective intelligence. Collaboration can bring diverse viewpoints together, fostering an environment where ideas can be exchanged and refined. This area underscores that creativity often thrives in collaborative settings where individuals feel empowered to contribute.
Overall, the slide presents a structured approach to enhancing creativity within organizations, focusing on creating the right environment, challenging norms, and promoting collaboration. These insights can guide leaders in implementing strategies that effectively nurture creative thinking across their teams.
This PPT slide presents a framework for categorizing uncertainty in strategic decision-making, structured across 4 distinct levels. Each level reflects a different degree of predictability regarding future outcomes, which is crucial for executives aiming to navigate complex business environments.
Level 1, labeled "Clear enough future," indicates situations where outcomes are predictable enough to allow for confident decision-making. Examples include decisions related to retailer store expansions or marketing strategies for established brands. This level suggests a low degree of uncertainty, allowing for straightforward strategic choices.
Level 2, "Alternative futures," introduces a MECE (Mutually Exclusive, Collectively Exhaustive) approach to potential outcomes. Here, decision-makers face alternative scenarios, such as the unpredictable actions of competitors or regulatory changes. This level requires a more nuanced analysis, as multiple outcomes need to be considered.
Level 3, "Range of futures," expands the scope further, indicating a wide array of possible outcomes. This level encompasses factors like customer demand for new products or shifting preferences in competitive services. The uncertainty is greater, necessitating a broader strategic perspective.
Level 4, "True ambiguity," represents the highest level of uncertainty, characterized by limitless potential outcomes. This includes scenarios like major market discontinuities or emerging markets that are just beginning to form. Decision-makers at this level must be prepared for a wide range of unpredictable variables, requiring flexibility and adaptability in strategy formulation.
Understanding these levels allows executives to assess their strategic options more effectively, tailoring their approaches based on the degree of uncertainty they face. This framework can guide organizations in making informed decisions that align with their risk tolerance and strategic goals.
This PPT slide presents a decision analysis framework for MagicCo as it navigates the potential market entry of competitor GlobalCo. It outlines 3 strategic options: doing nothing, launching a full-scale operation, or initiating pilot programs. Each option is evaluated against the likelihood of GlobalCo's entry and the associated financial implications.
The "Do nothing" option requires no investment and has a 90% chance of GlobalCo entering the market, leading to a projected loss of $450 million. Conversely, if MagicCo opts for a "Full scale launch" with a $200 million investment, the scenario changes. Here, GlobalCo has a 20% chance of entering, resulting in a potential loss of $355 million if they do. If GlobalCo does not enter, MagicCo stands to gain $125 million.
The "Pilots launch" option, which involves a $65 million investment, presents a more complex scenario. If GlobalCo enters with a 30% probability, MagicCo could incur a loss of $450 million. However, if GlobalCo does not enter, the potential gain is $155 million. The analysis emphasizes the importance of weighing risks and rewards in uncertain environments, showcasing how different strategies can lead to varying financial outcomes.
This slide serves as a practical example of how decision analysis can guide strategic choices in the face of uncertainty. It highlights the need for thorough evaluation of potential scenarios and the financial ramifications of each decision. For executives, this framework can be instrumental in making informed choices that align with the company's long-term goals.
This PPT slide presents a framework for understanding the distinction between productive and reproductive thinking in the context of creativity. At the center is a "Problem," surrounded by various "Ideas" that represent potential solutions. The visual layout emphasizes the need for a broad exploration of ideas, suggesting that creativity thrives when one considers multiple perspectives and generates numerous alternatives.
On the left side, "Productive thinking" is highlighted, indicating a proactive approach to problem-solving. This involves looking at challenges from various angles and encouraging the generation of as many ideas as possible. The emphasis is on exploration and innovation, even after a solution appears to be found. This suggests that the process of creative thinking should not stop prematurely; rather, it should continue to seek out additional insights and alternatives.
Conversely, "Reproductive thinking" is depicted on the right side, indicating a more traditional approach that may lead to "Weak Solutions." This type of thinking tends to rely on past experiences and established procedures, which can limit creativity and result in suboptimal outcomes. The slide contrasts these 2 modes of thinking, advocating for a shift towards productive methods that prioritize exploration and flexibility.
The bullet points reinforce these concepts by outlining key practices: examining problems from multiple angles, generating numerous alternatives, and maintaining an open mindset even after identifying a potential solution. This framework serves as a guide for organizations aiming to enhance their creative processes and drive more effective problem-solving strategies.
This PPT slide highlights a common frustration among companies regarding their strategy development efforts. It features a quote from a VP of Strategic Planning at a leading utility company, emphasizing the uncertainty and hope that often accompany these initiatives. The quote suggests that despite extensive discussions and planning, there is a pervasive feeling that tangible outcomes remain elusive.
The central visual element is a cartoon that critiques the typical approach to strategic planning. It illustrates executives engaged in annual planning sessions characterized by inadequate data, leading to a false sense of understanding. This points to a significant issue: organizations often rely on insufficient information, which hinders effective decision-making. The cartoon's humor underscores the absurdity of the situation, making it relatable for executives who have experienced similar frustrations.
Beneath the cartoon, the slide notes a frequent criticism: the lack of innovative solutions. This criticism is not merely about the absence of creativity, but also highlights a deeper issue—the resistance to accepting innovative ideas within organizations. This suggests that even when creative solutions are proposed, they may be dismissed or overlooked due to entrenched mindsets.
The slide concludes by identifying 2 closely related challenges in strategy development: the design of effective strategies and the acceptance of innovative approaches. This dual focus on both the creation and the implementation of strategies is crucial for executives looking to enhance their strategic planning processes. Overall, the content serves as a candid reflection on the pitfalls of conventional strategy development and the need for a more open-minded approach to innovation.
This PPT slide presents a framework for understanding how organizations typically respond to uncertainties in strategic decision-making. It categorizes uncertainties into 4 quadrants based on their degree of impact and level of uncertainty. The upper left quadrant identifies "Key trends," which are significant factors that can influence outcomes, while the upper right quadrant focuses on "Critical uncertainties," indicating high impact, but uncertain elements that require careful consideration.
The lower quadrants highlight "Minor trends" and "Minor uncertainties," suggesting that these are less impactful and can be addressed with less urgency. The visual layout emphasizes the importance of distinguishing between critical uncertainties and less significant factors, guiding executives on where to focus their attention.
The slide also outlines 3 conventional responses to uncertainties: "Gut feel," "Wait and see," and "Do as everybody." These responses reflect a tendency to rely on instinct, delay action, or follow the crowd rather than engaging in thorough analysis. This highlights a common pitfall in strategic thinking, where critical uncertainties are often overlooked or inadequately addressed.
For executives, the key takeaway is the need to recognize the limitations of conventional responses and the importance of a more proactive approach to critical uncertainties. This framework serves as a reminder that understanding the nature of uncertainties can lead to more informed decision-making and ultimately better strategic outcomes.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
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