This PPT slide, part of the 39-slide Creative Thinking in Strategy Development PowerPoint presentation, emphasizes the critical role of problem formulation in fostering creative thinking. It begins with a quote from Albert Einstein, underscoring the importance of dedicating time to properly define problems before attempting to solve them. This sets the stage for the main content, which is divided into 2 sections: "Reformulating Problems" and "Productivity of Sales Force is Not High Enough."

In the "Reformulating Problems" section, several strategies are presented. The first is the "invitational stem," which encourages open-ended inquiry by asking, "In what ways might we...?" This approach invites diverse perspectives and solutions. The "positive statement" method focuses on framing problems in a constructive light, which can lead to more effective brainstorming sessions. The slide also suggests making problems more global, exemplified by the "5 whys" technique, which digs deeper into root causes. Conversely, making problems more specific is also highlighted, guiding teams to clarify what, where, who, when, how, and why.

The second section addresses a specific challenge: improving sales force productivity. It presents a structured inquiry into potential enhancements. The slide lists various "whys," such as generating new sales, reducing costs, and increasing share price. It also delineates actionable strategies for sales representatives, customers, and competitors, emphasizing the need for a multifaceted approach. For instance, improving lead quality and increasing close rates are direct actions for sales reps, while making the decision process easier for customers is crucial.

Overall, the slide serves as a practical guide for executives seeking to enhance problem-solving capabilities and drive productivity within their organizations.

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Strategy Development Strategic Thinking Creativity 5 Whys Creative Thinking Sales Force Sales