Market Growth Driven by Mobile Data Accessibility PPT

This PPT slide, part of the 91-slide Computer Industry Analysis Training PowerPoint presentation, presents an analysis of the declining barriers to mobile data services, highlighting the resultant growth potential in the market. It outlines 3 primary factors: Devices, Applications, and Networks.

Under the "Device" section, it notes the significant number of digital handsets and PDAs expected by 2002, alongside advancements driven by Moore's Law, which enhances device performance and size. This indicates a trend toward greater accessibility and functionality in mobile devices, setting the stage for increased user engagement.

The "Applications" segment emphasizes the shift toward open, Internet-based standards, such as WAP and WML, which facilitate broader application development. The growing trend of web-enabled enterprise applications suggests that businesses are increasingly leveraging mobile technology for operational efficiency. This shift is crucial as it indicates a maturation of mobile applications that can cater to both consumer and enterprise needs.

In the "Network" category, the slide highlights the evolution of networks becoming packet-data capable, which is essential for supporting mobile data services. The mention of technologies like IS95B and GPRS indicates a move toward higher bandwidth capabilities. Additionally, the overall explosion in mobile usage due to declining costs suggests a democratization of access to mobile data services, further fueling market growth.

The revenue estimates presented in the graph illustrate a robust upward trajectory from 1999 to 2003, indicating a significant increase in end-user services revenue. This data reinforces the notion that the mobile data market is not only expanding, but also evolving rapidly, driven by technological advancements and changing user behaviors.

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