Summary: This document provides a framework to design your business strategy.
A key question that every business needs to able to answer is "What is our strategy?"
'Strategy' is part of everyday business language and is often used in the wrong context (e.g. 'Operational Excellence' is not strategy).
The core of any strategy is about making choices of where to play and how to win, supplemented with a 'why' (the mission) and the 'how' (doing it).
This document covers these topics in three main sections:
1. What an organisation wants to achieve (Mission, Vision, etc)
2. Where and how it should compete (making choices – the heart of strategy)
3. How the strategy can be delivered (execution and implementation)
There are typically 12 elements in business strategy formulation and this powerpoint provides a powerful and effective strategy framework for any business to check the health of each element to give a good audit of the business strategy.
This guide delves into the intricacies of strategy development, offering a comprehensive model that links vision, corporate strategy, and functional plans. It emphasizes the importance of aligning strategic elements logically and ensuring that each component is internally consistent. The document provides a detailed issue tree for setting corporate goals, addressing key questions around mission, values, and stakeholder identification. This structured approach ensures that strategic objectives are clear and actionable.
The guide also covers situation diagnosis, focusing on market understanding and competitive positioning. It outlines methods for defining market segments, assessing segment attractiveness, and evaluating competitive positions. The strategy levers section provides actionable insights on generating competitive options, making strategic choices, and documenting the strategy. This document is an essential tool for executives looking to refine their strategic planning process and ensure robust execution.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Executive Summary
The "Complete Guide to Business Strategy Design" is a meticulously crafted toolkit designed by former MBB consultants, embodying McKinsey, Bain, or BCG-quality rigor (consulting-grade; not affiliated). This presentation serves as a comprehensive framework for corporate executives and consultants to navigate the intricacies of business strategy development. It equips users to define corporate goals, diagnose market situations, leverage strategic options, and implement actionable plans. By utilizing this guide, organizations can enhance their strategic planning processes, ensuring alignment with long-term objectives and stakeholder expectations.
Who This Is For and When to Use
• Corporate executives responsible for strategic planning and execution
• Business consultants guiding clients through strategy formulation
• Strategy teams conducting market analysis and competitive assessments
• Project managers overseeing strategic initiatives and action plans
• Stakeholders involved in performance monitoring and governance
Best-fit moments to use this deck:
• During the strategic planning phase to define corporate goals and vision
• When conducting a situation diagnosis to assess market attractiveness
• In workshops focused on developing actionable strategic initiatives
• For stakeholder engagement sessions to communicate strategic objectives
Learning Objectives
• Define corporate goals and articulate the organization’s mission, vision, and values
• Conduct a comprehensive situation diagnosis to assess market segments and competitive positions
• Identify strategic options for competition and evaluate their economic viability
• Develop actionable project plans aligned with strategic initiatives
• Establish a performance monitoring system to track progress against strategic goals
• Ensure stakeholder buy-in through effective communication strategies
Table of Contents
• Context (page 1)
• Corporate Goals (page 5)
• Situation Diagnosis (page 11)
• Strategy Levers (page 28)
• Action Plan (page 40)
Primary Topics Covered
• Corporate Goals - This section outlines the organization’s mission, vision, and values, establishing the foundation for strategic planning.
• Situation Diagnosis - A comprehensive analysis of market segments, competitive positioning, and performance metrics to inform strategic choices.
• Strategy Levers - Identification of strategic options for competition, including strengthening competitive positions and shifting market focus.
• Action Plan - Development of actionable initiatives, project assignments, and performance monitoring systems to ensure effective strategy delivery.
Deliverables, Templates, and Tools
• Corporate goals framework template for defining mission, vision, and values
• Situation diagnosis checklist for assessing market segments and competitive positions
• Strategy options evaluation matrix to assess risks and returns
• Action plan template for assigning initiatives and tracking progress
• Stakeholder communication plan template to ensure alignment and buy-in
• Performance monitoring dashboard for tracking project outcomes and strategic goals
Slide Highlights
• Overview of the business strategy development process, including key phases and deliverables
• Issue tree visualizing the corporate goals and situation diagnosis framework
• Comparative analysis of segment attractiveness and competitive positioning
• Strategic options matrix outlining potential pathways for competition
• Action plan overview detailing project assignments and timelines
Potential Workshop Agenda
Defining Corporate Goals Workshop (90 minutes)
• Discuss mission, vision, and values with stakeholders
• Set 3-5 year corporate goals and financial targets
• Develop communication strategies for stakeholder engagement
Situation Diagnosis Session (120 minutes)
• Assess market segments and competitive positions
• Identify key performance indicators for evaluation
• Prioritize segments based on attractiveness and strategic fit
Strategy Development Workshop (90 minutes)
• Generate strategic options for competition
• Evaluate risks and returns of proposed strategies
• Document strategic choices and align with organizational goals
Customization Guidance
• Tailor the corporate goals framework to reflect specific organizational values and mission statements
• Adjust the situation diagnosis metrics to align with industry-specific performance indicators
• Modify the action plan template to incorporate unique project timelines and accountability measures
• Adapt stakeholder communication plans to suit the preferences of different audience segments
Secondary Topics Covered
• Market segmentation and profit pool analysis
• Competitive advantage assessment frameworks
• Stakeholder engagement strategies and communication methods
• Performance management systems and tracking methodologies
FAQ
What is the purpose of the "Complete Guide to Business Strategy Design"?
This guide provides a structured framework for organizations to develop and implement effective business strategies, ensuring alignment with corporate goals and stakeholder expectations.
Who can benefit from using this toolkit?
Corporate executives, consultants, and strategy teams involved in strategic planning and execution will find this toolkit invaluable for guiding their efforts.
How does the situation diagnosis phase work?
The situation diagnosis phase involves assessing market segments, competitive positioning, and performance metrics to inform strategic decisions and identify opportunities for growth.
What types of deliverables can be produced using this guide?
Users can create corporate goals frameworks, situation diagnosis checklists, strategic options matrices, action plans, and performance monitoring dashboards.
How can organizations ensure stakeholder buy-in?
Effective communication strategies tailored to different stakeholder groups are essential for ensuring awareness and support for the organization’s strategic initiatives.
What are the key components of the action plan?
The action plan includes clearly defined initiatives, project assignments, timelines, and a performance monitoring system to track progress against strategic goals.
How can the strategy levers be customized?
Organizations can adapt the strategy levers to reflect their unique competitive landscape, market dynamics, and organizational strengths.
What metrics should be used to assess segment attractiveness?
Key metrics include market size, growth potential, profitability, competitive intensity, and risk factors associated with each segment.
What is the importance of defining corporate goals?
Defining corporate goals establishes a clear direction for the organization, aligning stakeholders and guiding strategic decision-making processes.
Glossary
• Corporate Goals - The organization’s mission, vision, and values that guide strategic planning.
• Situation Diagnosis - The process of assessing market segments and competitive positions to inform strategy.
• Strategy Levers - Options for competition that organizations can pursue to strengthen their market position.
• Action Plan - A detailed outline of initiatives, projects, and timelines for executing the strategy.
• Stakeholder Engagement - The process of communicating with and gaining support from key stakeholders.
• Performance Monitoring - The system used to track progress against strategic goals and initiatives.
• Market Segmentation - The division of a market into distinct groups of buyers with different needs or characteristics.
• Competitive Positioning - The strategy of establishing a brand or product in a specific market segment.
• Profit Pool - The total profits earned in a particular market segment.
• Key Performance Indicators (KPIs) - Metrics used to evaluate the success of an organization in achieving its objectives.
• Value Proposition - The unique value a product or service provides to customers.
• Strategic Initiatives - Major projects or programs designed to achieve specific strategic goals.
Source: Best Practices in Strategy Development, Chief Strategy Officer, Bain PowerPoint PowerPoint Slides: Complete Guide to Business Strategy Design PowerPoint (PPTX) Presentation Slide Deck, STRATICX
This document is available as part of the following discounted bundle(s):
Save %!
Complete Kit
This bundle contains 13 total documents. See all the documents to the right.
Save %!
Essential Kit
This bundle contains 5 total documents. See all the documents to the right.
Save %!
Consultant Kit
This bundle contains 8 total documents. See all the documents to the right.
|
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |