How can we anticipate Change? Download our FREE 48-page whitepaper on Change vs. the Business Lifecycle. This is an exclusive promotion being run on LinkedIn.

THIS IS A DOCUMENT BUNDLE.

A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. See full details below.


BUNDLE DESCRIPTION

MARKETING PLAN 2.0
Helps us review what we have learned about the Customer looking back over the past year. These learnings come from a variety of places including scanning the macro and competitor environments, distilling research learning, and reconfirming or updating existing Customer centric documents e.g. the Brand?s vision.

Following sections are available: Market Definition, Macro Environment Changes, Customer Prioritization, Competitor Review, Brand Vision Growth Platforms, Customer Needs & Segmentation, Customer Insight & Task, Prioritizing Prescribers, HCP Insight & Task, Competitive Advantage, Building Value Propositions, Creating Strategies, Priorisation Tactics, Choosing Channels, Internal Stakeholder Engagement, Line of Sight, Setting Up Measurement, Crafting Compelling Presentations


FFE
Must-to-have Guide on how to build the best Pharmaceutical Salesforce in the industry

BRAND PLAN
Brand plans are central to corporate management and help to plan revenue-increasing measures as well as to analyze and assess advertising campaigns. Thus, successful brand plans can be created and adjusted to current circumstances and enhance your economic performance. Any of these improving measures rely not only on sophisticated procedures and analyses but also need creative input.

LAUNCH PLAN
To bring new product to the market, a company needs a realistic evaluation of its market position for deducing future objectives and for adjusting strategic business measures. The more detailed your assessment and evaluation, the faster it will lead your business to success and the easier it will be to control the course you take. The optimization and improvement of all marketing activities will be your long-term benefits.

BRAND BUILDING
In previous years the planning process has been very analytical; focusing on areas such as Patient Dynamics.
There is now more focus on Critical Intervention Points, which can identify specific decision making points where prescribing can be influenced. Previously there was a mass of IMS and other market research which is now focused on the development of prescriber funnels together with the identification of barriers to prescribing. Where there were previously only straight forward competitor comparisons, we now use the Brand Equity Diamond, which identifies emotional as well as rational benefits, and includes the Brand Identity and well as Brand Benefits. And where as before we have focused on the previous years performance we are now looking at Company?s operational effectiveness. Which allows learning from past experiences and current organizational limitations. Overall the strategic drivers are more clearly defined as the Sources of Business which allows the clear identification of where business can be successfully gained


THERE ARE 5 DOCUMENTS ARE IN THIS BUNDLE:


Helps us review what we have learned about the Customer looking back over the past year. These learnings come from a variety of places including scanning the macro and... [read more]

View Details

Individual Price: $199.00

In previous years the planning process has been very analytical; focusing on areas such as Patient Dynamics. There is now more focus on Critical Intervention Points, which... [read more]

View Details

Individual Price: $99.00

Brand plans are central to corporate management and help to plan revenue-increasing measures as well as to analyze and assess advertising campaigns. Thus, successful brand plans... [read more]

View Details

Individual Price: $99.00

Your Goal of Increasing Sales To bring new product to the market, a company needs a realistic evaluation of its market position for deducing future objectives and for... [read more]

View Details

Individual Price: $99.00

Must-to-have Guide on how to build the best Pharmaceutical Salesforce in the industry

View Details

Individual Price: $99.00

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right.

 

Big Pharma - Brand Launch, Planning, Marketing Support

Sold by BigPharma2000 (this author has 41 documents)

$595.00 (58% discount)
$250.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s): Health & Safety   Strategy, Marketing, & Sales  

It applies to Healthcare & Life Sciences.

Purchase includes lifetime product updates. After your purchase, you will receive an email to download the documents in this bundle.

Initial upload date (first version): Jan 15, 2017

Ask the Author a Question

Must be logged in Click here to log in

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY


Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.


CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Digital Transformation Strategy
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]
$89.00

Add to Cart View Details

875+ High Impact Presentation Templates
878-slide PowerPoint deck. This presentation contains pretty everything you are ever going to need to make your big presentation rock! You will find tons of templates on - 1. Coverpages 2. Section Dividers 3. Graphs and Charts 4. Text Layouts 5. Image [read more]
$20.00

Add to Cart View Details

Business Case Development Framework
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
32-slide PowerPoint deck and supporting Excel workbook. The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet [read more]
$49.00

Add to Cart View Details

Complete Guide to Customer-centric Design (CCD)
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
103-slide PowerPoint deck. In the Digital Age, the number of ways to reach and service our customers is proliferating. Likewise, customers' expectations are increasing and customers become more demanding. They now expect seamless, 24/7, omnichannel Customer [read more]
$69.00

Add to Cart View Details

1000+ Consulting Diagrams, Templates, Graphics & Icons
Listed under:  PowerPoint Templates  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
1125-slide PowerPoint deck. This presentation is a mega-collection of over 1100 fully editable consulting diagrams, templates, graphics and icons to enhance your PowerPoint presentations, increase productivity and create visual impact. The above preview only [read more]
$49.00

Add to Cart View Details

500+ Editable Icons for PowerPoint Presentations
Listed under:  PowerPoint Templates  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
42-slide PowerPoint deck. This presentation is a collection of 500+ icons for infographic design and PowerPoint presentations. Includes examples of infographic layouts for easy adaptation to your presentations.
$20.00

Add to Cart View Details

Complete Guide to Value Creation
Listed under:  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
101-slide PowerPoint deck. This presentation provides an in-depth discussion on Value Creation. Maximizing shareholder value is the strategic management philosophy driving countless organizations. The thinking here is the organization should first and foremost [read more]
$69.00

Add to Cart View Details

Financial Model for Business Venture
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: Documents & Files   Top Flevy Author [?]
Excel workbook. This is a financial model used to prepare and analyze the financials of any business venture. The model includes: - 10 year financial/cash flow forecast - Standard NPV, IRR, Payback metrics etc. - Economic value added analysis - [read more]
$99.99

Add to Cart View Details

Complete Guide to Strategic Planning
Listed under:  Strategy, Marketing, & Sales
View more from: Echelon Associates
77-slide PowerPoint deck. This 77-slide PowerPoint presentation fully illustrates a comprehensive process for the formation of a Strategic Business Plan. It is intended to provide a compendium of substantive input based upon consulting market and management [read more]
$89.00

Add to Cart View Details

Strategic Planning - Hoshin Policy Deployment
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting LLC   Top Flevy Author [?]
137-slide PowerPoint deck and supporting Excel workbook. Our Strategic Planning Process, based on Hoshin Policy Deployment, provides an organization with proven and effective methods to develop, communicate and align its strategic goals, objectives, and initiatives. The Strategic Planning - [read more]
$69.50

Add to Cart View Details

What project are you working on?
Bain Presentations?   Total Quality Management?   Strategy Development?   Or something else.
Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.