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DESCRIPTION
Pricing isn't just a matter of a good Pricing Strategy and tactics. By investing in specific areas of organizational capital—specifically, Pricing Capital—we can foster a Strategic Pricing Capability.
This framework breaks down the 3 forms of Pricing Capital:
1. Human Capital – Human Capital refers to the Pricing professionals who have deep understanding of all elements and implications of the organization's Pricing Strategy.
2. Systems Capital – Systems Capital refers to the software and hardware infrastructure needed to perform Pricing analyses and implement our resultant Pricing Strategy.
3. Social Capital – Social Capital is the internal, organizational “glue” that coordinates and holds together the many participants and stakeholders in the Pricing process.
To develop Pricing as a strategic capability, we must make appropriate investments across all 3 forms of Pricing Capital.
This presentation also discusses the 3-phase process to build Pricing as a strategic capability. This process starts at the high level of overall capital budgeting decisions; and ends with us making Pricing decisions and taking Pricing actions. Having Pricing has a strategic capability is a source of sustainable Competitive Advantage.
This deck also includes slide templates for you to use in your own business presentations.
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Source: Best Practices in Pricing Strategy, Capital Budgeting PowerPoint Slides: Strategic Pricing Capability PowerPoint (PPTX) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Pricing Strategy Workshops Product Strategy Meeting Facilitation/Management KPI Communications Strategy SaaS Product Launch Strategy Information Technology Supply Chain Analysis Costing Alliances Personality Types Net Promoter Score Local Culture Agile Soft Skills Change Management Feedback Product Management Cognitive Bias B2B
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