This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Omnichannel Marketing PPT: Download a ready-to-use presentation and template to build effective omni channel marketing plans and strategies. Get it now. Omnichannel Marketing is a 19-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences.
Omnichannel Marketing allows brand manufacturers and retailers a holistic approach to reaching customers with a more integrated message. This is an opportunity to reimagine the consumer and shopper experience across all touch points, while delivering a higher ROI on the marketing spend. To adopt Omnichannel Marketing, we need to shift our Marketing Model, as consumer insights, content publishing, and digital platforms (e.g. mobile, social, e-commerce) have grown in importance for brand manufacturers and retailers. The customer journey is typically fragmented across many content sites and mobile apps—with the quality of experience varying at each touchpoint and provider.
To develop a true Omnichannel Marketing strategy, we need to build out a winning capabilities system. There are 5 core capabilities needed to succeed at Omnichannel Marketing:
1. Sophisticated Insights
2. Content Marketing
3. Integrated Data & Analytics
4. Agile Development
5. Integrated Partner Ecosystem
This deck also includes templates for you to use in your own business presentations.
The information in this presentation is largely based on the thought leadership of global strategy consulting firm, Booz&Co.
This presentation provides a comprehensive framework for transforming traditional marketing models into omnichannel strategies. It covers the essential shift in marketing priorities and spend, emphasizing the importance of branded content and shopper experiences. The PPT includes detailed insights into the five core capabilities required for successful omnichannel marketing, along with practical templates to implement these strategies. It is an invaluable resource for executives looking to enhance their marketing ROI and adapt to the digital age.
Brand manufacturers are increasingly prioritizing investments in omnichannel shopper marketing, focusing on branded content and enhancing shopping experiences. A survey reveals that 68% of respondents rank investing in branded content and shopper experiences as their top priority, aiming to engage consumers before they enter stores and increase basket size. Following this, 64% prioritize driving repeat usage and loyalty through similar strategies, highlighting the importance of customer retention. Additionally, 48% emphasize leveraging mobile technology to activate in-store shopper behavior, reflecting the integration of digital tools in physical shopping. Other notable priorities include developing branded content for retailer websites and utilizing user-generated content for e-commerce, each receiving 44% high rankings. These trends indicate a shift away from traditional trade promotions, necessitating a new marketing model aligned with evolving retail priorities.
This PPT slide compares the Traditional Marketing Model and the Omnichannel Marketing Model. The Traditional Marketing Model focuses on consumer awareness through paid media campaigns, operates on fixed timelines, and maintains strict control over messaging, often adopting a siloed approach that limits collaboration. In contrast, the Omnichannel Marketing Model emphasizes creating branded experiences that engage consumers before and after purchase, prioritizing owned, shared, and earned media over traditional advertising. This model promotes continuous engagement and iteration based on consumer feedback, fostering community and driving commerce. It highlights the need for improved collaboration among brand manufacturers and retailers, leveraging digital insights for enhanced marketing effectiveness, requiring a fundamental shift in mindset and operational integration to meet modern consumer demands.
An Integrated Partner Ecosystem is essential for successful Omnichannel Marketing, requiring collaboration among retailers, agencies, media, and technology providers. This interconnectedness enables timely campaigns that adapt to rapid market changes in the Digital Age. The cyclical Customer Decision Journey emphasizes that the post-purchase experience informs future purchases, necessitating collaboration among brands, retailers, and agencies to understand customer behavior and preferences. Organizations must adopt a digital-first mindset, breaking down silos to foster integration. Core Capabilities such as Agile Development, Integrated Data & Analytics, Content Marketing, and Sophisticated Insights are fundamental for success in this collaborative environment. Embracing a holistic approach prioritizes collaboration and continuous feedback, enhancing marketing effectiveness in a digital landscape.
Brand manufacturers are reallocating marketing spend towards digital channels over the next 2 years. Mobile marketing is projected to increase significantly, with 44% of respondents planning to raise investment by over 10%. Social media and internet ads on retailer websites are also expected to grow, with 37% and 30% of respondents indicating similar increases. Conversely, traditional marketing methods like print and TV advertising are declining, with 48% and 52% of respondents planning to cut spending in these areas. Additionally, shopper marketing and paid search are on the rise, with 37% and 30% of respondents anticipating increases. This trend highlights the shift towards dynamic digital platforms and the importance of direct consumer engagement through brand manufacturer websites.
This PPT slide examines 2 key capabilities in Omnichannel Marketing: Sophisticated Insights and Content Marketing. Sophisticated Insights emphasizes the need for a comprehensive understanding of the consumer experience across the entire brand portfolio to identify pain points in the customer journey. Collaboration among brands, retailers, and partners is essential for maximizing Omnichannel Marketing value. Content Marketing stresses integrating curated experiences throughout the customer journey, prioritizing new content formats and activation platforms. It highlights the necessity for deeper analysis of consumer behavior across digital channels, including web, mobile, and social media. Effective collaboration requires flexibility in integrating these elements for a customized approach. The interconnectedness of insights and content marketing is crucial for driving effective Omnichannel strategies. Organizations must evolve marketing practices to better engage consumers, leveraging partnerships and innovative content strategies for enhanced impact.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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