This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore the Mobile Strategy Primer by ex-McKinsey and Big 4 consultants. Gain insights on m-commerce, customer engagement, and omni-channel marketing strategies. Mobile Strategy Primer is a 23-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.
From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.
This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:
1. Offline Retailing
2. Online Retailing
3. Social Networking
We also discuss the 3 critical imperatives in developing a Mobile Strategy:
1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.
Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.
The Mobile Strategy Primer delves into the profound impact of mobile connectivity on various business channels, emphasizing the necessity for organizations to adapt to this digital transformation. The PPT outlines how mobile commerce, also known as m-commerce, has revolutionized customer interactions across all stages of the shopping process. It provides actionable insights on leveraging mobile platforms to enhance customer engagement and drive sales.
Key questions are posed to help executives evaluate their current mobile strategy, including the ability to adapt to technological advancements and the flexibility to conduct experiments. The presentation includes templates and frameworks, such as the BCG Purchase Funnel, to aid in developing a comprehensive mobile strategy. This resource is essential for any organization looking to stay competitive in the rapidly evolving digital landscape.
Mobile technology significantly impacts retail channels: offline retailing, online retailing, and social networking. In offline retailing, brick-and-mortar stores leverage mobile technology for enhanced customer service, utilizing targeted offers based on real-time location to drive foot traffic and improve customer experience. Third-party mobile applications facilitate sales conversions with incentives like cash back.
In online retailing, mobile integration expands retailers' reach, with price-comparison apps used by nearly half of shoppers in certain categories. Free shipping offers influence customer behavior, reducing visits to physical stores and challenging traditional retailers.
Social networking transforms marketing strategies, allowing businesses to engage directly with customers. Companies increasingly prioritize social media presence over their websites, while the synergy of social media and mobile technology provides valuable customer data for personalized marketing strategies. Retailers must adapt to this evolving landscape to remain competitive.
This PPT slide outlines a framework for developing a Mobile Strategy, focusing on 3 critical areas. First, organizations must "Discover new ways to interact with customers along the Purchase Funnel," leveraging mobile technologies to enhance customer engagement and drive conversions. Second, businesses should "Seize new market opportunities" by analyzing data to identify gaps and shifts in consumer behavior that can be addressed through mobile solutions. Finally, "Make mobile platforms a key element in our omni-channel marketing strategy," integrating mobile into broader marketing efforts to enhance overall effectiveness across channels. This strategic approach emphasizes customer-centric and market-aware mobile development.
Mobile technology significantly influences customer interactions across Offline Retailing, Online Retailing, and Social Networking. The Digital and Mobile Revolutions have transformed shopping behavior, requiring retailers to adapt to evolving consumer expectations for 24/7 access. Companies must integrate channels to provide a seamless omni-channel experience, ensuring alignment between offline and online strategies. This integration allows customers to transition smoothly between platforms, enhancing satisfaction and meeting modern consumer demands. Businesses are urged to rethink customer engagement strategies in light of mobile advancements to remain relevant in the digital marketplace. Understanding these dynamics is essential for thriving in the current retail environment.
This PPT slide outlines the role of mobile platforms in enhancing customer engagement through the Purchase Funnel, which includes 5 key stages: Awareness, Interest/Information, Purchase/Experience, Loyalty, and Recommendation. At the Awareness stage, push marketing techniques, like personalized advertisements, capture initial customer interest. The Interest/Information phase employs pull strategies, such as quick-response codes, to deepen engagement. In the Purchase/Experience stage, leveraging mobile apps enhances convenience and customer satisfaction. The Loyalty stage focuses on ongoing engagement through brand touchpoints that involve consumers in product development, fostering community. Finally, the Recommendation stage utilizes social networks to convert satisfied customers into brand ambassadors, amplifying word-of-mouth marketing and strengthening brand reputation. This framework helps companies harness mobile technology to optimize customer interactions throughout the purchasing process.
Source: Best Practices in Digital Transformation, Mobile Strategy, Channel Marketing PowerPoint Slides: Mobile Strategy Primer PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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