Marketing Automation: Customer Lifetime Value (PowerPoint PPT Slide Deck)

MARKETING PLAN DEVELOPMENT PPT DESCRIPTION

Explore a strategic PPT on Marketing Automation & Customer Lifetime Value, crafted by ex-McKinsey & Big 4 consultants. Optimize your marketing ROI with actionable insights. Marketing Automation: LTV is a 20-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.

Explore Slides inside the Deck:

Strategic Framework for Enhancing Customer Lifetime Value Integrating Human Insight with Marketing Data Strategic Shift to Customer Lifetime Value in Marketing

Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure—leading to the rise of Marketing Automation.

With more and more innovative tools becoming available to the marketers—such as Artificial Intelligence (AI) tools for one-to-one or segment marketing—they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their marketing endeavours.

Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:

1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses

Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.

The presentation deck also includes some slide templates for you to use in your own business presentations.

This PPT provides a comprehensive roadmap for shifting your marketing strategy towards a customer lifetime value (LTV) focus. It breaks down the process into three actionable phases, enabling you to segment customers, connect with them effectively, and develop informed hypotheses. Each phase is designed to maximize the value derived from each customer, ensuring that your marketing efforts are both efficient and impactful.

The deck also includes practical slide templates that you can adapt for your own presentations. These templates are particularly useful for visualizing data and strategies, making it easier to communicate your marketing plans to stakeholders. By leveraging the insights and tools provided in this document, you can enhance your marketing automation efforts and drive long-term customer loyalty.

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MARKETING PLAN DEVELOPMENT PPT SLIDES

Strategic Framework for Enhancing Customer Lifetime Value

This PPT slide outlines a strategic shift towards enhancing Customer Lifetime Value (LTV) to improve financial performance. It introduces a three-phased strategy: 1. Segment Customers - Targeted segmentation based on customer value to identify high-value segments for tailored marketing strategies. 2. Connect with Customers - Utilizing technology to understand customer priorities and enhance interactions, fostering loyalty and customer value. 3. Develop Informed Hypotheses - Emphasizing data-driven insights regarding technology usage to guide customer acquisition and retention efforts. Implementing these phases can create a more engaged customer base and drive financial success.

Integrating Human Insight with Marketing Data

This PPT slide analyzes the limitations of relying solely on digital data and analytics tools in marketing. While technology offers benefits, it cannot replace essential human interactions for building effective customer relationships. Three case studies illustrate this point: the Carlson School of Management achieved a 28% increase in student applications through strategic human engagement, a major clothing retailer saw only a 3% increase in marketing ROI from data analytics alone, and a consumer packaged goods campaign realized a 34% sales lift by integrating human insights with data. This underscores the necessity of blending technology with human expertise in marketing strategies for meaningful customer engagement and growth.

Strategic Shift to Customer Lifetime Value in Marketing

This PPT slide focuses on the strategic shift towards prioritizing Customer Lifetime Value (LTV) in marketing. Understanding customer segments—demographics, location, purchase frequency, and average purchase size—enables informed investment decisions. A business administration school transitioned from a cost-per-lead approach to a strategy that considers segment sizes and conversion rates, enhancing marketing resource allocation. By employing the LTV metric, organizations can assess marketing campaign effectiveness. The school achieved a significant increase in applications while maintaining expenditure, demonstrating that a focus on customer segments and their values improves marketing efficiency. Marketers are encouraged to adopt a data-driven approach to optimize resource allocation and drive meaningful results.

Connecting with High-Value Customers: Phase 2 Insights

This PPT slide outlines the second phase of the Customer Lifetime Value (LTV) approach, focusing on connecting with high-value customers through identification and segmentation. Key statistics reveal that U.S. consumers access mobile devices approximately 200 times daily, with 69% making weekly purchases via mobile platforms, highlighting a reliance on mobile for shopping. Additionally, 40% of smartphone users who research on their devices complete purchases on desktops, illustrating a multi-device consumer journey. Notably, 87% of consumers conduct online research before visiting physical stores, yet 90% of sales occur in-store, emphasizing the need for businesses to bridge online and offline experiences. Marketers must adapt to customer needs throughout their journey, recognizing information sources, desired outcomes, and touchpoints to enhance engagement and drive sales.

Source: Best Practices in Marketing Automation, Customer Lifetime Value PowerPoint Slides: Marketing Automation: Customer Lifetime Value PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting