Designing and Delivering Focus Interviews (PowerPoint PPT)

This document teaches the proper way to design and deliver focus interviews. A focus interview is a confidential, one-on-one 90 minute structured interview.

Focus interviews delve into the interviewee's technical / domain knowledge. They may have some "quiz" types of questions (e.g. exploring a technical subject), or it might be more free form discussion of the interviewee's experience and knowledge for his or her area and level.

Focus interviews are necessary tool used by management consultants when in the data / information collection phase of the project. In addition to merely gathering information, it is used to foster credibility with clients, build rapport / relationships with clients, and build commitment / support for the project.

This presentation covers the following topics:

•  Purpose of focus interviews
•  Focus interview questions (objectives and standard question areas)
•  Focus interview results storyboard
•  Designing a focus interview guide
•  Preparing a focus interview
•  Conducting a focus interview
•  Building trust during the focus interview
•  Introducing the focus interview
•  Handling difficult situations
•  Plan-Do-Review checklist