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BENEFITS OF DOCUMENT

  1. Provides a summary of the five phases of Design Thinking based on the Stanford University's model.
  2. Serves as a complementary tool for your Design Thinking workshop session.
  3. Provides a publicity material to support your organization's creativity and innovation initiative.

DOCUMENT DESCRIPTION

The Design Thinking Poster describes the five phases of creative problem-solving and innovation based on the world-renowned Stanford University's model. The poster comes in two themes: color and monochrome. Formatted in PDF, the poster can be easily printed on an A3-sized paper.

The Design Thinking Poster complements the 'Design Thinking Workshop Guide' training presentation materials. It is an effective tool that can be printed and distributed to attendees of your Design Thinking workshop session. It serves as a takeaway and summary of your process improvement presentation.

The Design Thinking Poster describes the five main phases of the creative problem-solving and innovation process:

1. EMPATHIZE
Learn about the audience for whom you are designing, by observation and interview.

Activities:
User interview
Informal chats
Observation
Shadowing
Mystery shopping
Picture-taking
Immersion

Deliverables:
Personas
Empathy map
List of user feedback
Problems identified

2. DEFINE
Create a point of view that is based on user needs and insights.

Activities:
Workshops
Stakeholder meetings
Focused groups

Deliverables:
Design brief (including Point of View and How Might We statements)
Stakeholder map
Context map
Customer journey map
Opportunity map

3. IDEATE
Brainstorm and come up with as many creative solutions as possible.

Activities:
Ideation activities
Brainstorming
Workshops
Mindmaps
Sketching/ drawing

Deliverables:
Ideas / concepts
Sketches
Prioritization map
Affinity map
Idea evaluation

4. PROTOTYPE
Build a representation of one or more of your ideas to show to others.

Activities:
Space prototyping
Physical/digital prototyping
Paper construction
Wireframe building
Storyboards
Role-plays

Deliverables:
Physical/digital prototypes
Wireframes
Storyboards

5. TEST
Share your prototyped idea with your original user for feedback.

Activities:
User testing
Observation
Picture-taking
Evaluation
Discussion

Deliverables:
List of user feedback
Observation
Evaluation map
Proposed refinement

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Source: Design Thinking Poster PDF document

 
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Design Thinking Poster

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File Type: PDF (pdf)

File Size: 286.2 KB

Number of Pages: 3

Related Topic(s): Service Design

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Terms of usage (for all documents from Operational Excellence Consulting)

Initial upload date (first version): Oct 29, 2020
Most recent version published: Oct 30, 2020

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