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ACCURATE, SMART and ELEGANT.
Includes KEY QUESTIONS to kick off your reflection today.

Great to SHARE with your boss and colleagues if you want to trigger a constructive discussion on market and product innovation.

Busy defining a new product, project, market approach?
Serious about innovation and willing to make a good impression?
Or do you just need a comprehensive yet succinct - and beautiful - summary of one of the most acclaimed strategy books of all times?

--> Save time and get a quick refresh with this printer-friendly primer.
--> Leverage this insight to focus on your content and trigger your creativity.
--> Adapt it and customize it at your will ... to share it with your peers ... and let them go wow!

-- CONTENTS --
Each chapter of the book is summarized in one printer-friendly slide.
Points that require more in-depth explanation are developed into additional slides.

1. A One-Page summary of Blue Ocean Strategy

2. Introduction
•  Key concepts underlying Blue ocean strategies
•  Analytical tools and frameworks: The Strategy Canvas and the 4 Actions Framework
•  Blue ocean strategy principles: Overview

3. Strategy formulation
•  6 paths to reconstructing market boundaries
•  Strategic planning: Focus on the big picture, not the numbers
•  Sizing up the Blue Ocean: Reach beyond existing demand
•  Crafting the Business Model: Get the strategic sequence right

4. Strategy execution
•  Mobilizing the organization: Overcome key organizational hurdles
•  Execution: build execution into strategy

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Source: Blue Ocean Strategy Primer PowerPoint document

 

Blue Ocean Strategy Primer

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File Type: PowerPoint (pptx)

File Size: 616.2 KB

Number of Slides: 18 (includes cover, transition slides)

Related Topic(s): Blue Ocean Strategy

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Initial upload date (first version): May 31, 2012

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