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BENEFITS OF THIS DOWNLOADABLE WORD DOCUMENT
- Understand of how people think, make decisions, and behave.
- Help improve your thinking and decisions.
- Improve management of change of all sorts.
BEHAVIORAL ECONOMICS WORD DESCRIPTION
Nudge theory is a flexible and modern concept for:
• understanding of how people think, make decisions, and behave,
• helping people improve their thinking and decisions,
• managing change of all sorts, and
• Identifying and modifying existing unhelpful influences on people.
Nudge theory was named and popularised by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning work of the Israeli-American psychologists Daniel Kahneman and Amos Tversky.
'Nudge' theory was proposed originally in US 'behavioural economics', but it can be adapted and applied much more widely for enabling and encouraging change in people, groups, or yourself.
Nudge theory can also be used to explore, understand, and explain existing influences on how people behave, especially influences which are unhelpful, with a view to removing or altering them. There are lots of these unhelpful 'nudges' everywhere – notably in advertising and government; some accidental, many very deliberate.
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Source: Best Practices in Behavioral Economics Word: Nudge Theory (Behavioral Economics) Word (DOCX) Document, Grant Stanley
ABOUT THE AUTHOR
Grant Stanley BSc (Hons), MA, Pg-Dip, MCIM is a commercial consultant, business leader and former military officer with more than thirty years of experience helping organisations improve sales, marketing and commercial performance.
Throughout his career, Grant has held senior sales, marketing and leadership roles and has advised organisations ranging from ambitious SMEs to some of the
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