Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

BENEFITS OF DOCUMENT

Understand of how people think, make decisions, and behave.
Help improve your thinking and decisions.
Improve management of change of all sorts.

DOCUMENT DESCRIPTION

Nudge theory is a flexible and modern concept for:
• understanding of how people think, make decisions, and behave,
• helping people improve their thinking and decisions,
• managing change of all sorts, and
• Identifying and modifying existing unhelpful influences on people.

Nudge theory was named and popularised by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning work of the Israeli-American psychologists Daniel Kahneman and Amos Tversky.

'Nudge' theory was proposed originally in US 'behavioural economics', but it can be adapted and applied much more widely for enabling and encouraging change in people, groups, or yourself.

Nudge theory can also be used to explore, understand, and explain existing influences on how people behave, especially influences which are unhelpful, with a view to removing or altering them. There are lots of these unhelpful 'nudges' everywhere - notably in advertising and government; some accidental, many very deliberate.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Nudge Theory (Behavioral Economics) Word document

Nudge Theory (Behavioral Economics)

Sold by Grant Stanley (this author has 32 documents)

$29.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

Organization, Change, & HR

It applies to All Industries

File Type: Word (docx)

File Size: 256.4 KB

Number of Pages: 58

Related Topic(s): Behavioral Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 6, 2015

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so many challenges and there is the need to make the right decisions in a short time, with so much scattered information, we are fortunate to have Flevy. Flevy investigates, selects, and puts at our disposal the best of the best to help us be successful in our work."

– Omar Hernán Montes Parra, CEO at Quantum SFE

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Psychology of Product Adoption 46-slide PowerPoint deck $39.00 Author: PPT Lab Product Launch Strategy Product Strategy Product Adoption	Behavioral Strategy Primer 22-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Behavioral Strategy Organizational Behavior	Building Blocks of Behavioral Strategy 29-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Decision Making Behavioral Strategy	10 Hidden Strategic Opportunities 22-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Behavioral Strategy Strategic Thinking
Nudge Theory: Key Challenges 20-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Behavioral Strategy	3 Bs of Behavioral Change 29-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Behavioral Strategy Organizational Behavior	Theory of Planned Behavior 11-slide PowerPoint deck $25.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Behavioral Strategy	Strategic Planning: Process, Key Frameworks, and Tools 79-slide PowerPoint deck $99.00 Author: ILMAM - Strategy & Management Consulting Strategic Planning Consulting Frameworks Strategy Frameworks
Pricing Strategy 38-slide PowerPoint deck and supporting Excel workbook $49.00 Author: LearnPPT Product Launch Strategy Pricing Strategy Product Strategy	Breakthrough Strategy Stimulating Questions 93-slide PowerPoint deck $30.00 Author: Dr. Stephen Sweid Strategy Development Competitive Advantage Breakout Strategy	Pricing Strategy Implementation Toolkit 63-slide PowerPoint deck $89.99 Author: Documents & Files Pricing Strategy Product Strategy	Product Lifecycle 34-slide PowerPoint deck $39.00 Author: LearnPPT Product Launch Strategy Product Strategy Maturity Model