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Nudge Theory (Behavioral Economics)   58-page Word document
$29.00

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Nudge Theory (Behavioral Economics) (Word DOCX)

File Type: 58-page Word document

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BENEFITS OF DOCUMENT

  1. Understand of how people think, make decisions, and behave.
  2. Help improve your thinking and decisions.
  3. Improve management of change of all sorts.

DESCRIPTION

This product (Nudge Theory [Behavioral Economics]) is a 58-page Word document, which you can download immediately upon purchase.

Nudge theory is a flexible and modern concept for:
•  understanding of how people think, make decisions, and behave,
•  helping people improve their thinking and decisions,
•  managing change of all sorts, and
•  Identifying and modifying existing unhelpful influences on people.

Nudge theory was named and popularised by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning work of the Israeli-American psychologists Daniel Kahneman and Amos Tversky.

'Nudge' theory was proposed originally in US 'behavioural economics', but it can be adapted and applied much more widely for enabling and encouraging change in people, groups, or yourself.

Nudge theory can also be used to explore, understand, and explain existing influences on how people behave, especially influences which are unhelpful, with a view to removing or altering them. There are lots of these unhelpful 'nudges' everywhere – notably in advertising and government; some accidental, many very deliberate.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Behavioral Economics Word: Nudge Theory (Behavioral Economics) Word (DOCX) Document, Grant Stanley


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OVERVIEW

File Type: Word docx (DOCX)
File Size: 256.4 KB
Number of Pages: 58

ABOUT THE AUTHOR

Author: Grant Stanley
Additional documents from author: 31

As a Synergist that connects upwards and downwards cross functionally, my Leadership Brand is building an all-inclusive environment with a diversity in cultures, experiences and genders, delivering high financial performance built on key pillars of Customer Centricity.

Target-oriented Sales and Marketing Expert with a 24-year outstanding Sales and Marketing record. Proven success in both B2B and B2C verticals. [read more]

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