Flevy Management Insights Q&A
How should organizations adjust KPIs to better reflect the impact of remote work on employee productivity and engagement?


This article provides a detailed response to: How should organizations adjust KPIs to better reflect the impact of remote work on employee productivity and engagement? For a comprehensive understanding of Key Performance Indicators, we also include relevant case studies for further reading and links to Key Performance Indicators best practice resources.

TLDR Organizations should adjust KPIs for remote work by shifting to outcome-based metrics, incorporating technology for real-time tracking, and focusing on well-being and connectivity to improve productivity and engagement.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Key Performance Indicators (KPIs) mean?
What does Outcome-Based Metrics mean?
What does Real-Time Feedback Mechanisms mean?
What does Employee Well-Being Metrics mean?


In the era of remote work, organizations are faced with the challenge of reevaluating their Key Performance Indicators (KPIs) to better align with the changing dynamics of employee productivity and engagement. The shift to remote work has fundamentally altered how work is done, making traditional KPIs less relevant and necessitating a more nuanced approach to performance management. This adjustment involves a deeper understanding of remote work's impact on productivity, engagement, and overall organizational performance.

Revising Productivity KPIs for Remote Work

Productivity in a remote environment cannot be measured with the same yardstick used in traditional office settings. Traditional productivity metrics often focus on hours logged, tasks completed, and presence in the office. However, these measures do not accurately reflect the output and efficiency of remote workers. Instead, organizations should shift towards outcome-based KPIs. For instance, instead of measuring the number of hours an employee works, focus on the results they achieve. This could include project milestones reached, customer satisfaction scores, or revenue generated. A study by McKinsey highlighted that companies focusing on outcome-based performance metrics saw a significant improvement in employee productivity and satisfaction in remote settings.

Furthermore, incorporating technology to track and measure productivity is crucial. Tools like project management software, customer relationship management (CRM) systems, and productivity tracking tools can provide a wealth of data to help organizations set and track relevant KPIs. For example, the use of advanced analytics to measure the quality and speed of task completion can offer insights into individual and team performance that are more relevant than simple activity tracking.

It's also essential to ensure that KPIs are flexible and adaptable. The remote work environment is dynamic, and what works today may not be as effective tomorrow. Regular reviews of productivity KPIs, with input from employees, can help organizations stay aligned with their strategic goals while accommodating the evolving nature of remote work.

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Enhancing Engagement KPIs in a Remote Setting

Employee engagement is another critical area that requires attention in the remote work context. Engagement KPIs in a remote setting should go beyond traditional surveys and annual reviews to incorporate real-time feedback mechanisms and well-being metrics. For example, regular pulse surveys, virtual focus groups, and one-on-one check-ins can provide ongoing insights into employee sentiment and engagement levels. According to Deloitte, organizations that implemented continuous feedback mechanisms saw a 30% increase in employee engagement scores within a remote work environment.

Well-being metrics are also vital. The blurring of work-life boundaries in remote work settings can lead to burnout and disengagement. KPIs that monitor work-life balance, mental health, and overall well-being can help organizations identify issues before they escalate. This might include tracking the number of hours worked outside of normal working hours, employee participation in wellness programs, or self-reported well-being scores. Accenture's research has shown that companies prioritizing employee well-being in their KPIs not only improved engagement but also saw a reduction in turnover rates.

Lastly, fostering a sense of belonging and connection among remote workers is crucial for engagement. KPIs related to team interaction, participation in virtual team-building activities, and utilization of collaboration tools can help measure how connected employees feel to their teams and the organization. A study by Gartner indicated that teams with high levels of virtual connectivity reported a 20% increase in productivity and engagement levels.

Case Studies and Real-World Applications

Several leading organizations have successfully adjusted their KPIs to reflect the impact of remote work on productivity and engagement. For example, a global technology firm shifted its focus from hours worked to project outcomes and customer satisfaction rates. This approach not only improved productivity but also enhanced customer experience, as reported in a case study by Bain & Company. The firm utilized advanced analytics to track these new KPIs, enabling real-time adjustments and improvements.

Another example is a multinational consumer goods company that introduced well-being metrics into its performance management system. By tracking indicators such as employee participation in wellness programs and self-reported stress levels, the company was able to identify areas for improvement in its remote work policies. This initiative, highlighted in a report by EY, led to a significant increase in employee satisfaction and a reduction in turnover rates.

Lastly, a leading financial services firm implemented regular pulse surveys and virtual focus groups to gauge employee engagement in real-time. This proactive approach allowed the firm to quickly address concerns and adjust its remote work policies as needed. The result was a more engaged and productive workforce, as detailed in a study by PwC.

In conclusion, adjusting KPIs to better reflect the impact of remote work on employee productivity and engagement requires a shift towards outcome-based metrics, the incorporation of technology and real-time feedback mechanisms, and a focus on well-being and connectivity. By taking these steps, organizations can not only navigate the challenges of remote work but also leverage its benefits to achieve higher levels of performance and employee satisfaction.

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Key Performance Indicators Case Studies

For a practical understanding of Key Performance Indicators, take a look at these case studies.

Telecom Infrastructure Optimization for a European Mobile Network Operator

Scenario: A European telecom company is grappling with the challenge of maintaining high service quality while expanding their mobile network infrastructure.

Read Full Case Study

Defense Sector KPI Alignment for Enhanced Operational Efficiency

Scenario: The organization is a mid-sized defense contractor specializing in advanced communication systems, facing challenges in aligning its KPIs with strategic objectives.

Read Full Case Study

Aerospace Supply Chain Resilience Enhancement

Scenario: The company, a mid-sized aerospace components supplier, is grappling with the Critical Success Factors that underpin its competitive advantage in a volatile market.

Read Full Case Study

Market Penetration Strategy for Electronics Firm in Smart Home Niche

Scenario: The organization is a mid-sized electronics manufacturer specializing in smart home devices, facing stagnation in a highly competitive market.

Read Full Case Study

Performance Indicator Optimization in Professional Services

Scenario: The organization is a mid-sized professional services provider specializing in financial advisory, struggling with the alignment of its Key Performance Indicators (KPIs) with strategic objectives.

Read Full Case Study

Operational Excellence in Specialty Chemicals

Scenario: The organization is a specialty chemicals producer facing challenges in maintaining its market position due to inefficiencies in their Critical Success Factors.

Read Full Case Study

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Related Questions

Here are our additional questions you may be interested in.

How can companies leverage artificial intelligence and machine learning to identify and prioritize their Key Success Factors more efficiently?
Companies can leverage Artificial Intelligence and Machine Learning to enhance Strategic Planning, Decision-Making, Operational Excellence, and Competitive Intelligence, thereby efficiently identifying and prioritizing Key Success Factors for sustained competitive advantage. [Read full explanation]
What impact does the increasing use of artificial intelligence and machine learning have on the selection and evaluation of KPIs?
The integration of AI and ML into business operations is revolutionizing KPI selection and evaluation by enabling real-time data analysis, shifting focus towards predictive metrics, and allowing for the customization and personalization of KPIs, enhancing Strategic Planning and Operational Excellence. [Read full explanation]
How is the increasing emphasis on sustainability and ESG considerations impacting the identification and management of Critical Success Factors?
The emphasis on sustainability and ESG is transforming the identification and management of Critical Success Factors by integrating these considerations into Strategic Planning, Operational Excellence, and Stakeholder Engagement to drive growth, innovation, and competitive advantage. [Read full explanation]
How can KPIs be designed to drive cross-functional collaboration and innovation within organizations?
Designing KPIs that align with Strategic Objectives, implementing Shared KPIs for teamwork, and focusing on Outcome-Based KPIs can drive cross-functional collaboration and innovation. [Read full explanation]
How can businesses balance the need for quantitative KPIs with the qualitative aspects of performance that are harder to measure?
Businesses can achieve a comprehensive understanding of their operations and drive sustainable growth by integrating both Quantitative KPIs and Qualitative measures, such as customer satisfaction and employee engagement, into their Performance Management systems. [Read full explanation]
What strategies can be employed to ensure KPIs reflect both short-term achievements and long-term strategic goals?
Adopting a multifaceted approach that includes aligning KPIs with Strategic Objectives, integrating Leading and Lagging Indicators, and fostering a Culture of Continuous Improvement ensures KPIs reflect both immediate and strategic goals. [Read full explanation]

Source: Executive Q&A: Key Performance Indicators Questions, Flevy Management Insights, 2024


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