Human-centered Design (HCD) (PowerPoint PPT)

DESCRIPTION

Human-centered design (HCD) is a management framework that takes into account the human perspective in all steps of the problem-solving process. When applied to business, HCD means to reshape the entire organization and its capabilities system around the Customer Experience. This includes Strategy, Product Development, Operations, Marketing, Sales, Customer Service, among other functional areas relevant to the Customer Experience element at hand. This requires mobilizing Digital Technologies to build empathy with the customer.

There are 5 core principles organizations follow when they seek to transform into an HCD organization:

1. Embed HCD in everything we do
2. Build brand value holistically
3. Design for 3 years out
4. Establish new structures and teams
5. Nurture our existing Digital Culture

HCD represents a new way approach to business—one that is very similar to a startup environment. Consequently, practicing HCD often requires changing the existing organizational structure and operating model. The ultimate result of HCD is creating Digital Enterprise that maximizes Value Creation through Digital Transformation initiatives.

This presentation also delves into the practical application of HCD principles, providing actionable insights and best practices for embedding HCD into every facet of your organization. It emphasizes the importance of leveraging digital technologies to foster rapid feedback loops and continuous improvement. This approach ensures that your organization remains agile and responsive to customer needs, driving sustained growth and innovation.

The PPT outlines how to cultivate a digital culture that supports HCD, highlighting the need to break down silos and foster cross-functional collaboration. By adopting an entrepreneurial mindset, your organization can navigate the complexities of digital transformation and create a customer-centric environment. This comprehensive guide is essential for any executive looking to lead their organization through a successful HCD transformation.

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Source: Best Practices in Customer Experience, Human-centered Design, Digital Culture, Digital Enterprise PowerPoint Slides: Human-centered Design (HCD) PowerPoint (PPT) Presentation, PPT Lab