How to increase your market share, achieve your business target and train a whole sales force to do the same.
A practical way to make and implement your (new) sales strategy:
The 5 Step Session approach
The 5 Step Session Approach: Strategic Selling is designed to systematically enhance your sales strategy by focusing on key differentiators. This PPT provides a structured method to identify and leverage unique features of your products or services that set you apart from competitors. By isolating these differentiators, you can more effectively target customer segments and allocate resources for maximum impact.
The approach emphasizes making the value proposition tangible. For instance, if a differentiating feature reduces administrative time, the document guides you on how to quantify this benefit in terms of cost savings. This makes it easier for your customers to see the direct financial impact of choosing your product or service, thereby strengthening your sales pitch.
Practical tips and detailed day planning ensure that the 5 Step Session can be seamlessly integrated into your sales training programs. The document outlines a comprehensive agenda, from initial introductions to defining customer characteristics and closing the day. This structured approach not only facilitates better understanding among your sales team, but also ensures that every session is productive and aligned with your strategic goals.
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Source: Best Practices in Sales, Sales Strategy, Sales Management PowerPoint Slides: The 5 Step Session Approach: Strategic Selling PowerPoint (PPTX) Presentation Slide Deck, StrategicSelling
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