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Understanding the Balanced Scorecard Framework PPT


This PPT slide, part of the 159-slide Strategy Frameworks Manual PowerPoint presentation, presents an overview of the Balanced Scorecard, emphasizing its role in performance assessment beyond traditional financial metrics. It critiques the reliance on financial measures, which, while effective for evaluating past performance, fail to provide insights into a company's future trajectory. The Balanced Scorecard addresses this gap by incorporating various perspectives that influence future financial outcomes.

The slide outlines 4 key perspectives: Financial, Customer, Internal Business, and Innovation & Learning. Each perspective is structured to include specific goals and measures, highlighting the interconnectedness of these areas in driving overall performance. The visual representation suggests a holistic approach, where each perspective feeds into the others, creating a comprehensive framework for evaluation.

Key points stress the importance of senior management involvement in establishing goals and performance measures. This engagement ensures that the metrics are relevant and aligned with the organization's strategic vision. The slide advises against an overwhelming number of metrics, advocating for a focused set of well-thought-out goals within each perspective. This approach promotes clarity and effectiveness in measuring performance.

The final note emphasizes that the goals and measures should reflect the organization’s strategy rather than merely controlling employee actions. This insight is crucial for executives considering the Balanced Scorecard as a tool for strategic management. It suggests that a well-implemented Balanced Scorecard can lead to better alignment of organizational activities with strategic objectives, ultimately enhancing performance.




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