Framework for Strategic Business Positioning PPT


This PPT slide, part of the 93-slide Strategy Consulting Compendium PowerPoint presentation, presents the AT Kearney Strategy Chess Board, a strategic framework designed to assist businesses in navigating their competitive environment. The visual layout is divided into a grid format, highlighting various strategic options and considerations. The vertical axis emphasizes the company's adaptability within the industry, while the horizontal axis reflects the predictability of industry dynamics over time.

The grid itself is populated with strategic actions that businesses can take. For instance, the top-left quadrant suggests pursuing global industry consolidation, which indicates a focus on merging or acquiring to strengthen market position. Adjacent to this, the slide mentions creating "Blue Ocean" opportunities, which entails seeking untapped market spaces to avoid direct competition.

The lower quadrants emphasize the importance of understanding market players and customer segments. Identifying and adapting to profit partners is crucial, as is deploying battle strategies against competitors. The emphasis on geographical considerations suggests that businesses should analyze regional market dynamics, which can significantly influence strategic decisions.

The framework encourages businesses to think laterally and prepare for multiple scenarios, reflecting the unpredictable nature of market conditions. By integrating these dimensions, companies can formulate comprehensive strategies that consider various factors, including competitor behavior and customer preferences. This holistic approach is essential for achieving sustainable success in a complex business landscape.



This slide is part of the Strategy Consulting Compendium PowerPoint presentation.

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Strategy Management Initiatives.

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