BENEFITS OF DOCUMENT
DESCRIPTION
A complete training programme designed to support businesses in developing a high impact approach to marketing. This starts at the complete beginning of the marketing journey and leads businesses (from sole traders and entrepreneurs to larger business) through a coordinated journey aimed at shaping an effective approach to marketing. From research, through the design of a set of marketing objectives and activities that aim to achieve sales and to develop and grow the business. This is about being smart; to identify which forms of marketing are relevant to each business and growing the business through effective (and not necessarily expensive) marketing. The content includes:
• What to research, so as to shape an impactful approach to marketing.
• How to develop marketing objectives for each business.
• The marketing mix.
• Developing the marketing mix.
• Marketing and promotional tactics.
• Developing a marketing plan.
This is a complete, powerful marketing training programme, ideal for businesses of all sizes and for consultants who train, develop and coach businesses.
This programme has been delivered in a wide range of countries and the content has supported businesses in developing an effective approach to marketing and achieving significant sales as a result of their marketing effort.
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: How to Market Your Business Effectively Training Programme PowerPoint (PPTX) Presentation, Navigate Change Consulting
Marketing Plan Development Sales Customer Segmentation Positioning Strategy Development Growth Strategy ROI Marketing Budget Channel Strategy Example Agile Big Data
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