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DESCRIPTION
A complete training programme designed to support businesses in developing a high impact approach to marketing. This starts at the complete beginning of the marketing journey and leads businesses (from sole traders and entrepreneurs to larger business) through a coordinated journey aimed at shaping an effective approach to marketing. From research, through the design of a set of marketing objectives and activities that aim to achieve sales and to develop and grow the business. This is about being smart; to identify which forms of marketing are relevant to each business and growing the business through effective (and not necessarily expensive) marketing. The content includes:
• What to research, so as to shape an impactful approach to marketing.
• How to develop marketing objectives for each business.
• The marketing mix.
• Developing the marketing mix.
• Marketing and promotional tactics.
• Developing a marketing plan.
This is a complete, powerful marketing training programme, ideal for businesses of all sizes and for consultants who train, develop and coach businesses.
This programme has been delivered in a wide range of countries and the content has supported businesses in developing an effective approach to marketing and achieving significant sales as a result of their marketing effort.
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: How to Market Your Business Effectively Training Programme PowerPoint (PPTX) Presentation, Navigate Change Consulting
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Supporting organizations and people to develop, succeed and grow.
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Marketing Plan Development Positioning Customer Segmentation Growth Strategy Strategy Development ROI Marketing Budget Channel Strategy Example Sales
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