Fundamental to the success of any marketing effort is a strategic plan that clearly outlines the company's goals, supporting activities, and specific metrics to gauge progress.
This simple guide discusses the most important components of a marketing strategy. It will aid you in assessing your market (i.e the "3 Cs" – company, customers, competitors) and creating a plan for responding to these market dynamics in order to achieve your objectives (i.e. the "4 Ps" – People, Product, Placement, Promotion).
Your new business, product, idea, or endeavor exists in order to fill unmet (and often unspoken) consumer needs. With this template you can clearly define those needs and develop a step-by-step action plan for positioning your company to solve them.
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Source: Simple Marketing Plan PowerPoint (PPTX) Presentation Slide Deck, Daniel M.
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