This PPT slide, part of the 67-slide Spare Parts Pricing Strategy PowerPoint presentation, presents an analysis of customer purchasing patterns categorized as "loyalist" and "shopper" across various part types relevant to Aerospace Client X. It focuses on 2 dimensions: narrow and wide purchasing behaviors. The part types are organized into 6 consolidated categories, including Structures, Power Plant & Electrical Systems, Controls, Avionics & Instruments, Landing Gear, and Non-Electrical Systems.

Each category is evaluated based on the strength of customer purchasing patterns, indicated by colored circles. A black circle signifies strong purchasing behavior, a white circle indicates weak behavior, and a gray circle represents a mixed response. The analysis reveals that certain part types, such as Structures and Power Plant & Electrical Systems, exhibit strong loyalty among customers, suggesting a preference for specific brands or suppliers. In contrast, categories like Controls, Avionics & Instruments show a mixed purchasing pattern, indicating variability in customer loyalty and potential opportunities for market penetration.

The distinction between narrow and wide purchasing patterns highlights the diversity in customer behavior. Narrow patterns suggest a focused approach, where customers consistently choose specific part types, while wide patterns indicate a broader selection, potentially reflecting a search for better pricing or availability. The asterisk notes a small change in purchasing behavior due to the addition of parts priced under $1K, which could influence overall trends.

This analysis provides valuable insights into customer behavior, helping stakeholders identify areas for strategic focus. Understanding these patterns can inform decisions on inventory management, pricing strategies, and marketing efforts to enhance customer retention and acquisition.

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Pricing Strategy Inventory Management Customer Loyalty Customer Retention