Scenario Mapping for Strategic Uncertainty Analysis PPT
This PPT slide, part of the 23-slide Scenario Planning PowerPoint presentation, presents a framework for scenario mapping, focusing on 2 critical uncertainties: the regulatory environment and brand premium. It illustrates a four-quadrant model where each quadrant represents a distinct scenario based on the interplay of these uncertainties. The vertical axis denotes the regulatory environment, ranging from harsh to liberal, while the horizontal axis reflects brand premium, indicating whether it erodes or maintains.
Scenarios A and B occupy the upper quadrants, suggesting a harsh regulatory environment with differing impacts on brand premium. Scenario A likely represents a situation where brand premium is maintained despite regulatory challenges, while Scenario B indicates a scenario where brand premium is also preserved under stringent regulations. Conversely, Scenarios C and D, positioned in the lower quadrants, depict a liberal regulatory environment. Here, Scenario C shows brand premium erosion, while Scenario D suggests that brand premium remains intact.
The slide emphasizes that this exercise is not about predicting the most likely outcome, but rather exploring potential future states. By defining the extremes of the uncertainties, it encourages a deeper understanding of how various factors correlate, suggesting that actual outcomes will likely fall somewhere in between these defined scenarios. This approach aids in identifying risks and preparing for various potential futures, making it a valuable tool for strategic planning.
The content is particularly relevant for executives looking to navigate complex environments and anticipate how different regulatory and market conditions might affect their brand positioning and overall strategy.
This slide is part of the Scenario Planning PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms to conduct Scenario Planning analysis and Scenario Planning workshops.
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