This PPT slide, part of the 34-slide Product Lifecycle PowerPoint presentation, presents a Lifecycle-Performance Factor Matrix, which serves as a framework for evaluating various external performance factors across different stages of a product's lifecycle: Introduction, Growth, Maturity, and Decline. Each factor is assessed to provide insights into how a product might perform in the market.

The Relative Growth Rate shows a positive trend in the early stages, but indicates a decline during maturity, suggesting that while initial traction is strong, sustaining growth becomes challenging. Market Industry Potential starts uncertain, but strengthens in the Growth phase, only to moderate in Maturity, reflecting the evolving dynamics of market demand.

Breadth of Product Lines begins narrow, but expands during Growth, indicating diversification efforts. In Maturity, it becomes wide, with private labels emerging, hinting at increased competition from lower-cost alternatives. The Number of Competitors starts low, but increases through Growth and Maturity, pointing to a crowded market as the product gains traction.

Distribution and Stability of Market Share is unstable in the Introduction phase, stabilizing in Growth and Maturity, which suggests that brand loyalty develops over time. However, in Decline, loyalty wanes, leading to a decrease in market share. Barriers to Entry are low initially, increasing through Growth, and remaining high in Maturity, which may deter new entrants as the market matures.

Technology Innovation is high in the Introduction phase, stabilizing in Growth and Maturity,, but drops in Decline, indicating that innovation may slow as the product ages. This matrix provides a structured view, helping executives understand the lifecycle dynamics and strategize accordingly.

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Maturity Model Product Strategy Product Launch Strategy Product Lifecycle Innovation