Structured Methodology for Pricing and Bundling Insights PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a structured approach to developing pricing and bundling recommendations for a product portfolio. It emphasizes a two-step methodology that begins with initial filtering of a large set of products, specifically 10,000, to narrow down the focus. This initial filtering considers customer purchasing patterns, external competitive levels, and internal categorization, ensuring that the analysis is grounded in relevant market dynamics.

Following the filtering phase, a "deep-drill" analysis is conducted. This phase is critical as it assesses the remaining products on multiple factors. The slide breaks down this analysis into 2 key areas: identifying price change opportunities and identifying bundling opportunities.

For price change opportunities, 5 specific factors are evaluated: the base price of the product, customer segmentation, customer value, competitive positioning, and price elasticity. This comprehensive examination allows for a nuanced understanding of how pricing can be optimized based on market conditions and customer insights.

On the bundling side, the analysis focuses on customer segmentation, commonality of customers, customer needs, value to the customer, and internal capabilities. This approach ensures that any bundling strategy aligns with customer expectations and leverages the company's strengths.

The ultimate goal of this rigorous process is to generate actionable recommendations for pricing and bundling, which are presented at the end of the slide. These recommendations are positioned as essential tools for enhancing market positioning and maximizing revenue potential. The structured methodology provides a clear roadmap for decision-makers looking to refine their pricing strategies.

This slide is part of the Pricing Strategy Workshop PowerPoint presentation.

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