Framework for Developing Corporate Pricing Strategy PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a structured approach to determining a pricing strategy, emphasizing the importance of aligning pricing decisions with broader corporate objectives. It begins by highlighting key factors that influence pricing: Brand Image, Market Position, Performance Goals, and Marketing Strategy. These elements collectively inform the Overall Corporate Pricing Strategy, which is depicted as a function of various marketing and financial inputs. This strategy serves to complement the corporate strategy and is crucial for achieving financial targets.

The visual representation includes a matrix that categorizes pricing strategies based on differentiation and price levels. The matrix ranges from low to high differentiation and low to high price, showcasing various pricing strategies such as Value Pricing, Premium Pricing, and Overcharging. The positioning of these strategies suggests that businesses must carefully consider their market positioning and brand image when selecting a pricing approach. For instance, Value Pricing is situated in the medium range of both differentiation and price, indicating a balanced approach that appeals to a broad customer base.

On the right side, a series of key questions prompts executives to reflect on critical aspects of their pricing strategy. These questions cover marketing strategy, product lifecycle, customer education needs, target customer demographics, brand communication through pricing, current market position, financial targets, and overall corporate marketing strategy. This comprehensive inquiry encourages a thorough evaluation of the pricing strategy in relation to the company's broader objectives, ensuring that decisions are well-informed and strategically sound.

This slide is part of the Pricing Strategy Workshop PowerPoint presentation.

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