This PPT slide, part of the 63-slide Pricing Strategy Implementation Toolkit PowerPoint presentation, titled "1E. RPM Example" presents a structured approach to pricing strategy, focusing on measurable pricing actions and their implications. It is divided into several key sections that guide the reader through the analysis of pricing adjustments based on strategic and value factors.
The left side outlines the flow of the analysis, starting with "Measurable Pricing Action," which likely refers to specific pricing changes that can be quantified. Following this, the "Summary of Strategic Factors" and "Summary of Value Pricing Factors" sections suggest a comprehensive evaluation of both internal and external elements that influence pricing decisions. These summaries are essential for understanding the broader context of pricing strategies.
The right side of the slide details a recommended price movement analysis conducted by Deloitte. It includes various categories such as "Competitor Strategies," "Online Chain Structure," and "Product Substitutes," with corresponding assessments indicating their impact on pricing. The assessments are marked as positive or negative, providing a quick visual cue for decision-making.
The "Value Price Component" section further breaks down specific offerings and customer segments, highlighting factors like "Segment Price Sensitivity." This indicates how different customer segments might react to price changes, which is crucial for tailoring pricing strategies effectively.
Finally, the "Consolidation & Final Targets" section likely summarizes the overall pricing adjustments, culminating in a recommended price movement figure. This structured approach not only aids in understanding the rationale behind pricing decisions, but also emphasizes the importance of aligning pricing strategies with market dynamics and customer perceptions.
This slide serves as a valuable tool for executives looking to refine their pricing strategies based on a thorough analysis of both strategic and value-driven factors.
This slide is part of the Pricing Strategy Implementation Toolkit PowerPoint presentation.
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