This PPT slide, part of the 44-slide Omni-channel Retail Strategy PowerPoint presentation, outlines the critical role of an Order Management System (OMS) within an omni-channel supply chain framework. It emphasizes the necessity of a robust OMS to facilitate seamless interactions between various customer touchpoints, both online and offline. The visual structure divides the channels into 2 main categories: customer interaction points and delivery mechanisms.
On the left side, customer engagement channels are represented, including the call center, website, mobile app, physical store, and catalog. This highlights how customers can initiate orders through multiple platforms. The central focus is the OMS, which acts as the backbone, integrating these diverse channels to ensure smooth order processing.
The right side of the slide illustrates the delivery options available, such as eCommerce delivery centers, kiosks, pop-up stores, and traditional brick-and-mortar locations. This segmentation underscores the OMS's role in managing inventory and delivery logistics across different environments.
The text notes that the OMS not only processes orders, but also provides essential insights into inventory levels, delivery options, and customer data. This real-time information is crucial for maintaining operational efficiency and enhancing customer satisfaction.
The concluding statement stresses the importance of an up-to-date OMS, which is vital for offering comprehensive delivery options to customers. This insight is particularly relevant for businesses looking to enhance their omni-channel capabilities and improve overall customer experience. The slide effectively communicates the interconnectedness of customer interactions and delivery systems, making a compelling case for investing in a sophisticated OMS.
This slide is part of the Omni-channel Retail Strategy PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.
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Omni-channel Marketing Retail Strategy Omni-channel Supply Chain Channel Strategy Customer Experience Supply Chain Customer Satisfaction Mobile App Call Center Order Management Logistics
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