Distinguishing Multisided Platforms from Other Models PPT
This PPT slide, part of the 34-slide Multisided Platform (MSP) Strategy PowerPoint presentation, provides a comparative analysis of Multisided Platforms (MSPs) against Product Platforms and Resellers, highlighting key characteristics that differentiate these business models. It begins by outlining 2 essential traits of MSPs: first, that each participant group, referred to as "sides," must be meaningful customers of the MSP; second, that the MSP facilitates direct interactions among these sides.
In the left section, the Product Platform is depicted. It illustrates a transaction flow where Side A sells essential inputs to Side B, who then sells the final product. However, it notes a critical flaw: the end consumer is not directly engaged as a customer of the platform, violating the first MSP characteristic.
The central section focuses on the Multisided Platform, emphasizing that it allows for direct interactions between the sides. Both sides are shown to have affiliations with the MSP, which is crucial for its operational integrity. This model effectively meets both MSP characteristics, positioning it as a more integrated and interactive business model.
On the right, the Reseller model is presented. Similar to the Product Platform, it involves Side A and Side B in the sale of goods or services. However, it fails to meet the second MSP characteristic, as there is no direct interaction facilitated by the Reseller between the sides.
The slide concludes by asserting that MSPs, due to their intermediary role, can wield significant influence within their industries. This analysis is vital for understanding how MSPs operate differently from other models, providing insights for potential customers considering strategic decisions in platform development.
This slide is part of the Multisided Platform (MSP) Strategy PowerPoint presentation.
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