This PPT slide, part of the 63-slide Marketing Plan Development Framework PowerPoint presentation, outlines a structured six-step marketing management process, emphasizing the importance of thorough analysis and strategic planning. It begins with the first step, "Analyze Opportunities," where firms are encouraged to assess their internal strengths and weaknesses through a SWOT analysis. This analysis should also consider external environmental factors and industry trends, providing a comprehensive view of the market landscape.
The second step, "Determine Target Markets," highlights the necessity of focusing marketing efforts. It suggests evaluating various market segments, but stresses the importance of selecting primary target markets that align with the firm's capabilities and market needs. This step is crucial as it defines the audience for subsequent marketing strategies.
Next, the slide moves to "Design Marketing Strategies," which should encompass the target market, their needs, and the offerings tailored to meet those needs. This step ensures that the marketing approach is aligned with customer expectations and market demands.
The fourth step, "Develop Marketing Tactics," focuses on the practical implementation of strategies. It poses critical questions regarding the offerings to the target market, communication methods, distribution channels, and pricing strategies. Addressing these questions ensures a well-rounded approach to reaching and engaging the target audience effectively.
Overall, this slide serves as a foundational guide for organizations looking to refine their marketing processes. It emphasizes the need for a systematic approach to understanding market dynamics and aligning marketing efforts with strategic objectives. This framework can be particularly beneficial for firms aiming to enhance their market presence and drive growth.
This slide is part of the Marketing Plan Development Framework PowerPoint presentation.
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this is a comprehensive presentation for conducting market analysis and developing a robust marketing plan.
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