Comparative Analysis of Marketing Organization Models PPT
This PPT slide, part of the 21-slide Marketing Organization 2.0 PowerPoint presentation, presents a comparative analysis of 3 marketing organization models: Distributed, Hybrid, and Centralized. Each model is evaluated based on the degree of centralization, focusing on decision-making roles, the responsibilities of brands, and the advantages associated with each structure.
In the Distributed model, decision-making is limited to a select set of centralized activities, including media buying and digital strategy. This model emphasizes the autonomy of individual business units, with most marketing activities localized within those units. The focus here is on addressing specific issues relevant to each business unit or brand.
The Hybrid model introduces a broader range of decision-making roles. It allows for some centralized oversight while enabling business units to manage their marketing strategies. This model seeks to balance the benefits of centralized control with the flexibility of localized execution. It promotes economies of scale and best-practice sharing while still allowing brands to innovate and adapt to their unique contexts.
The Centralized model represents the highest degree of centralization. It grants strong decision-making authority and oversight rights over branding and marketing strategies. This model institutionalizes best practices through centralized processes, ensuring brand alignment and consistency across the organization. Brands rely on a centralized marketing function for all their marketing needs, which maximizes efficiency and effectiveness.
The trend indicated in the slide points toward greater centralization, suggesting that organizations are increasingly recognizing the benefits of centralized control in enhancing operational efficiency and strategic alignment.
This slide is part of the Marketing Organization 2.0 PowerPoint presentation.
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